# How to Start in SEO \| Ep\. \#629

**URL:** https://www.singlegrain.com/episodes/marketing-school/how-to-start-in-seo-ep-629/  
**Published:** 2018-04-21  
**Author:** Selena Templeton  
**Summary:** In episode \#629, Eric and Neil Discuss how to get started in SEO\. Tune in to hear what’s changed and how you can get a successful start doing SEO\. TIME\-STAMPED\.\.\.  

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In episode #629, Eric and Neil Discuss how to get started in SEO. Tune in to hear what’s changed and how you can get a successful start doing SEO.

**TIME-STAMPED SHOW NOTES:**

- \[00:27\] Today’s Topic: _How to Start in SEO_
- \[00:45\] The biggest thing that Eric and Neil are seeing right now is that the path to success has changed.
- \[01:18\] If you spend a year practicing SEO on your own website, that’s no longer the way to go.
- \[01:35\] You should practice on someone else’s older website.
- \[01:52\] Hit up a ton of people offering your services for free.
- \[02:00\] It’s easier to grow a business than it is to start one.
- \[02:25\] During a TED Talk Eric saw, a Harvard Professor outlined the three elements of trust: authenticity, empathy, and logic.
- \[02:45\] When you develop your skills for free, you will eventually earn clients.
- \[03:14\] You will probably have to email 15-17 people before you get a solid “yes” when it comes to offering your services for free.
- \[03:40\] Make sure that the person to whom you offer your services is as committed as you are.
- \[03:59\] Even if you are working for free, make sure you get a contract to get the time that you need.
- \[04:38\] A semantic search tool was just released from a developer at Google.
- \[04:57\] Be aware that this is the future of searching and it will affect your SEO.
- \[05:42\] SEO and Sales are similar.
- \[05:58\] SEO is trying to sell yourself and get a link.
- \[06:04\] Victor Antonio has a great YouTube page about sales.
- \[06:24\] Most new SEO workers focus on traffic from relevant keywords, which Neil thinks is a terrible idea.
- \[06:37\] Just because you get more relevant traffic, doesn’t mean you get more sales.
- \[06:50\] Instead, look at Google Analytics, see where your ROI is coming from, focus on increasing traffic to the landing pages with the most revenue.
- \[07:21\] That’s it for today!
- \[07:25\] Go to [Singlegrain.com/Giveway](https://www.singlegrain.com/giveaway) for a special marketing tool giveaway!

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The post [How to Start in SEO | Ep. #629](https://marketingschool.io/how-to-start-in-seo-ep-629/) appeared first on [Marketing School Podcast](https://marketingschool.io/).