# How to Scale Your Link Building \| Ep\. \#820

**URL:** https://www.singlegrain.com/episodes/marketing-school/how-to-scale-your-link-building-ep-820/  
**Published:** 2018-10-29  
**Author:** Selena Templeton  
**Summary:** In episode \#820, we discuss how to scale your link building\. Tune in to hear what you should be doing to create linkable assets\. We have committed to throwing a\.\.\.  

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In episode #820, we discuss how to scale your link building. Tune in to hear what you should be doing to create linkable assets.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress [here](http://marketingschool.io/stats/)!

**TIME-STAMPED SHOW NOTES:**

- \[00:27\] Today’s Topic: _How to Scale Your Link Building_
- \[00:58\] The prerequisite is that you need amazing content.
- \[01:10\] The first thing you want to do is use [BuzzSumo](https://buzzsumo.com/) and [Ahrefs](https://ahrefs.com/).
- \[01:18\] Check keywords for similar content using these tools.
- \[01:43\] There is another tool called [PitchBox](https://pitchbox.com/): it helps you scale your outreach when it comes to link building.
- \[02:05\] They show you your targets when reaching out to people.
- \[02:16\] You can also use [ScrapeBox](http://www.scrapebox.com/). It will scrape the entire Internet to find everyone who links to other sites and content that is related to your topic.
- \[02:40\] When mass-emailing, look out for GDPR.
- \[02:53\] Use [Hunter](https://hunter.io/) to find emails for the right targets.
- \[03:06\] Find people who already have popular articles about your topic and use [Canva](https://www.canva.com/) to create an infographic using this information.
- \[03:40\] [HubSpot](https://www.hubspot.com/)’s website grader will grade your website.
- \[04:00\] If you can build a linkable asset, you will get a lot of people linking to your content.
- \[04:22\] You can try to buy a linkable asset.
- \[04:31\] Don’t just focus on links, but also social shares.
- \[04:42\] If you can find other popular blog posts about your topic, find the people who retweeted the post and hit those people up.
- \[05:10\] Start a conversation about sharing your content.
- \[05:29\] That’s it for today!
- \[05:34\] Go [here](http://marketingschool.io/stats) to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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The post [How to Scale Your Link Building | Ep. #820](https://marketingschool.io/how-to-scale-your-link-building-ep-820/) appeared first on [Marketing School Podcast](https://marketingschool.io/).