# How to Scale Your Content Marketing \| Ep\. \#817

**URL:** https://www.singlegrain.com/episodes/marketing-school/how-to-scale-your-content-marketing-ep-817/  
**Published:** 2018-10-26  
**Author:** Selena Templeton  
**Summary:** In episode \#818, we discuss steps to scaling your content marketing\. Tune in to hear each step you need to take to make sure your content ranks\. We have committed\.\.\.  

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In episode #818, we discuss steps to scaling your content marketing. Tune in to hear each step you need to take to make sure your content ranks.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress [here](http://marketingschool.io/stats/)!

**TIME-STAMPED SHOW NOTES:**

- \[00:27\] Today’s Topic: _How to Scale Your Content Marketing_
- \[00:48\] Step 1: Find an editor who can manage writers and come up with good topics. Check out [ProBlogger](https://problogger.com/).
- \[01:18\] Step 2: Go out and hire writers. The editor may be able to help with this.
- \[01:36\] Always hire the editor first.
- \[01:48\] Step 3: Have the writers submit topic ideas.
- \[02:15\] Remember the [ Content Reusage Framework](https://www.aleydasolis.com/en/content/content-reusage-workflow/).
- \[02:30\] Step 4: Hire someone who helps with promoting.
- \[02:48\] Step 5: Come up with rubrics for content guidelines and promotion.
- \[03:02\] Once you have a system or guideline, there will be a consistent voice, tone, and format for your blog.
- \[03:30\] Once again, reference the Content Reusage Framework to repurpose your work.
- \[04:03\] Step 6: Have a content calendar.
- \[04:15\] Once the content is out, you promote it. All of this should be in the calendar.
- \[04:52\] That’s it for today!
- \[04:56\] Go [here](http://marketingschool.io/stats) to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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The post [How to Scale Your Content Marketing | Ep. #817](https://marketingschool.io/how-to-scale-your-content-marketing-ep-817/) appeared first on [Marketing School Podcast](https://marketingschool.io/).