# How to Reduce Your Marketing Spend Without Hurting Your Traffic \| Ep\. \#754

**URL:** https://www.singlegrain.com/episodes/marketing-school/how-to-reduce-your-marketing-spend-without-hurting-your-traffic-ep-754/  
**Published:** 2018-08-24  
**Author:** Selena Templeton  
**Summary:** In episode 754, Eric and Neil discuss ways to reduce spending\. Tune in to hear what you can do to cut spending without affecting your traffic\. TIME\-STAMPED SHOW NOTES: \[00:27\]\.\.\.  

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In episode 754, Eric and Neil discuss ways to reduce spending. Tune in to hear what you can do to cut spending without affecting your traffic.

**TIME-STAMPED SHOW NOTES:**

- \[00:27\] Today’s Topic: _How to Reduce Your Marketing Spend Without Hurting Your Traffic_
- \[00:40\] It’s the most expensive at the very beginning.
- \[00:53\] You’ll find that over time, the methods you use to get traffic will go into automatic maintenance mode.
- \[01:00\] If something is in maintenance mode, you shouldn’t be spending as much money.
- \[01:18\] Why spend the same amount of money when it takes a third of the effort to get results?
- \[01:30\] If you take your eye off the campaign, numbers get worse.
- \[01:45\] Make sure you are always looking at the basics, optimizing, and cutting what doesn’t work.
- \[02:02\] You will struggle to find where you can cut.
- \[02:12\] Neil recommends looking at credit card statements to understand your expenses and where to cut.
- \[02:30\] Cutting small things will have an impact and you will save money.
- \[02:45\] [Singlegrain](https://www.singlegrain.com/) was using over 30 tools in the beginning.
- \[02:54\] Now, they are down to 15 tools.
- \[03:10\] You will waste money on marketing when you are not looking at your bills every month.
- \[03:20\] That’s it for today!
- \[03:28\] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to [Singlegrain.com/survey](http://singlegrain.com/survey) and help us gain some insight into what matters to our listeners.

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The post [How to Reduce Your Marketing Spend Without Hurting Your Traffic | Ep. #754](https://marketingschool.io/how-to-reduce-your-marketing-spend-without-hurting-your-traffic-ep-754/) appeared first on [Marketing School Podcast](https://marketingschool.io/).