# How to Reach Influencers \| Ep\. \#669

**URL:** https://www.singlegrain.com/episodes/marketing-school/how-to-reach-influencers-ep-669/  
**Published:** 2018-05-31  
**Author:** Selena Templeton  
**Summary:** In episode \#669, Eric and Neil discuss tactics for reaching influencers\. Tune in to hear how and if you should be trying influencer marketing\. TIME\-STAMPED SHOW NOTES: \[00:27\] Today’s Topic:\.\.\.  

---

In episode #669, Eric and Neil discuss tactics for reaching influencers. Tune in to hear how and if you should be trying influencer marketing.

**TIME-STAMPED SHOW NOTES:**

- \[00:27\] Today’s Topic: _How to Reach Influencers_
- \[00:34\] Influencer marketing is getting bigger and bigger.
- \[01:01\] Go after micro-influencers first. People on their way up are easier to get.
- \[01:15\] Micro=5,000-20,000 followers.
- \[01:27\] Search for specific hashtags, see who is geographically close to you, and get in touch.
- \[01:36\] You will find these upstarts are open to collaboration.
- \[01:43\] There are Instagram pods, where people follow and promote each other.
- \[02:01\] Influencer marketing doesn’t work the way most people think.
- \[02:14\] When one of the fit tea guys started using influencer marketing, it was low cost and converted well.
- \[02:31\] Over time, as more products and influencers came around, influencer marketing didn’t work as well.
- \[03:00\] The only way to really get a good ROI today, is to pay relevant influencers who have the customers you are targeting.
- \[03:15\] Going after Kim Kardashian won’t work unless you have a mainstream product her audience will love.
- \[03:37\] You can reduce costs by only paying for the first 12 or 24 hours of the posted image.
- \[03:46\] After a week, the view count is going to be so small, it doesn’t matter if it goes up or not.
- \[04:18\] Do what most people aren’t: have contests to encourage engagement.
- \[04:44\] That’s it for today!
- \[04:50\] Go to [Singlegrain.com/Giveway](https://www.singlegrain.com/giveaway) for a special marketing tool giveaway!

**Leave some feedback:**

- **What should we talk about next?** Please let us know in the comments below.
- **Did you enjoy this episode?** If so, please leave a short review.

**Connect with us:**

- [NeilPatel.com](http://neilpatel.com/)
- [Quick Sprout](https://www.quicksprout.com/)
- [Growth Everywhere](https://growtheverywhere.com/)
- [Single Grain](https://www.singlegrain.com/)
- [Twitter @neilpatel](https://twitter.com/neilpatel)
- [Twitter @ericosiu](https://twitter.com/ericosiu)

The post [How to Reach Influencers | Ep. #669](https://marketingschool.io/how-to-reach-influencers-ep-669/) appeared first on [Marketing School Podcast](https://marketingschool.io/).