# How to Rank Higher on Google \(Without Doing SEO\) \| Ep\. \#690

**URL:** https://www.singlegrain.com/episodes/marketing-school/how-to-rank-higher-on-google-without-doing-seo-ep-690/  
**Published:** 2018-06-21  
**Author:** Selena Templeton  
**Summary:** In episode \#690, Eric and Neil discuss how you can rank higher on Google without using SEO\. Tune in to hear why optimizing user experience is key\. TIME\-STAMPED SHOW NOTES:\.\.\.  

---

In episode #690, Eric and Neil discuss how you can rank higher on Google without using SEO. Tune in to hear why optimizing user experience is key.

**TIME-STAMPED SHOW NOTES:**

- \[00:27\] Today’s Topic: _How to Rank Higher on Google (Without Doing SEO)_
- \[00:58\] Check out [Google Rank Brain](https://backlinko.com/google-rankbrain-seo).
- \[01:10\] There are backlinks, etc. but there is an ultimate factor that tells Google a result is relevant.
- \[01:40\] When you’re looking at user experience, bounce rate, etc., that is the ultimate signal that the result is relevant.
- \[02:07\] User experience is one of the most important aspects of a website. Optimize user experience.
- \[02:20\] Try [UserTesting](https://www.usertesting.com/) or [USAbilityHub](https://usabilityhub.com/) to examine your site.
- \[02:45\] Nothing beats talking to your users and hearing what they like and don’t like.
- \[03:00\] Once you have a big enough sample size, you can improve your site and rankings based on the solid amount of feedback.
- \[03:25\] If you are also trying to optimize for load times, try using [GTMetrix](https://gtmetrix.com/) to see how your site fares.
- \[03:40\] Eric’s site takes 10 seconds to load on mobile devices, which is far too long and it needs to be optimized.
- \[04:15\] When optimizing for usability, you need to test twice: once for desktops and another time for mobile devices.
- \[04:30\] You shouldn’t have separate mobile and desktop versions, just one killer site that works for everything.
- \[05:15\] Even if someone has an LTE or 4G phone, does not guarantee fast connections at all times.
- \[05:36\] When optimizing for user experience, make sure you’re running A/B tests.
- \[05:58\] Neil tested the pop-ups on his site and how it affected user experience on mobile and desktop.
- \[06:27\] That’s it for today!
- \[06:33\] Go to [Singlegrain.com/Giveway](https://www.singlegrain.com/giveaway) for a special marketing tool giveaway!

**Leave some feedback:**

- **What should we talk about next?** Please let us know in the comments below.
- **Did you enjoy this episode?** If so, please leave a short review.

**Connect with us:**

- [NeilPatel.com](http://neilpatel.com/)
- [Quick Sprout](https://www.quicksprout.com/)
- [Growth Everywhere](https://growtheverywhere.com/)
- [Single Grain](https://www.singlegrain.com/)
- [Twitter @neilpatel](https://twitter.com/neilpatel)
- [Twitter @ericosiu](https://twitter.com/ericosiu)

The post [How to Rank Higher on Google (Without Doing SEO) | Ep. #690](https://marketingschool.io/how-to-rank-higher-on-google-without-doing-seo-ep-690/) appeared first on [Marketing School Podcast](https://marketingschool.io/).