# How to Perform a Competitive Analysis \| Ep\. \#34

**URL:** https://www.singlegrain.com/episodes/marketing-school/how-to-perform-a-competitive-analysis-ep-34/  
**Published:** 2016-09-03  
**Updated:** 2017-12-06  
**Author:** Selena Templeton  
**Summary:** In Episode \#34 Eric and Neil discuss how to perform a competitive analysis\. This process is not just a way to steal from your competitors—it’s also a great way to\.\.\.  

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In Episode #34 Eric and Neil discuss how to perform a competitive analysis. This process is not just a way to steal from your competitors—it’s also a great way to motivate your team to see where you’re lacking and start making changes.

### Time Stamped Show Notes:

- 00:22 – How you can do a competitive analysis.
- 00:45 – If you use a tool like [SEMrush](https://www.semrush.com/) or [Ahrefs](https://ahrefs.com/), you can find top performing pages. 
    - 01:10 – See what you can steal from those pages.
    - 01:45 – An example: Companies using a hub-and-spoke model
- 02:40 – The [BuiltWith](http://builtwith.com/) Tool
- 03:04 – [WhatRunsWhere](https://www.whatrunswhere.com/) captures your competition’s ads
- 03:20 –SEMrush tells you the keywords your customers are bidding on.
- 04:19 – Using ahrefs to look at a monthly graph and see how many links your competitor is adding
- 05:20 – [Moz](https://moz.com/) to compare competitors side by side 
    - 05:50 – You can show your team where you are lacking and ultimately drive action.
- 06:30 – Go to [NeilPatel.com](http://neilpatel.com/) for his social media analysis tool.
- 07:35 – Use [SimilarWeb](https://www.similarweb.com/) to see even more details of your competitors.
- 08:15 – Don’t do too much at once. 
    - 08:25 – Pick one category and compare what you’re doing to your competitors.
- 08:45 – See you tomorrow!

### 3 Key Points:

1. Make yourself aware of the resources available to you for competitive analyses.
2. Use competitive analysis to drive your own team to change.
3. Pick one marketing category at a time to see what your competitors are doing.

### Resources Mentioned:

- [SEMrush](https://www.semrush.com/), [Ahrefs](https://ahrefs.com/), [BuiltWith](http://builtwith.com/), [WhatRunsWhere](https://www.whatrunswhere.com/), [Moz](https://moz.com/), and [SimilarWeb](https://www.similarweb.com/) – All valuable resources to help you see what your competitors are doing for their marketing.
- [NeilPatel.com](http://neilpatel.com/) – Access to a social media analysis tool

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