# How to Outrank Your Competitors by Copying \| Ep\. \#606

**URL:** https://www.singlegrain.com/episodes/marketing-school/how-to-outrank-your-competitors-by-copying-ep-606/  
**Published:** 2018-03-29  
**Author:** Selena Templeton  
**Summary:** In episode \#606, Eric and Neil discuss how you can outrank your competitors simply by copying them\. Tune in to hear how and what you should be copying\. TIME\-STAMPED SHOW\.\.\.  

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In episode #606, Eric and Neil discuss how you can outrank your competitors simply by copying them. Tune in to hear how and what you should be copying.

**TIME-STAMPED SHOW NOTES:**

- \[00:27\] Today’s Topic: _How to Outrank Your Competitors by Copying_
- \[00:53\] [Single Grain](https://www.singlegrain.com/) went from 4000 visitors/month to 100,000 visitors/month by copying great ideas from his competitors.
- \[01:20\] Take the best techniques, posts, podcasts and spin it to make it more useful.
- \[01:36\] [Dr. Axe](https://draxe.com/) is a website that crushed the competition.
- \[01:58\] Dr. Axe checked which of their competitors’ URLS were getting the most traffic, had the fewest backlinks, and then wrote better versions of those pages.
- \[02:57\] This got them to 20 Million visitors per month.
- \[03:34\] [AHREFS](https://ahrefs.com/) is one of Eric and Neil’s favorite tools. It can do a content gap analysis, which will help you see where others are failing. Fill in that gap!
- \[04:25\] Neil wrote [ The Beginners’ Guide to Online Marketing](https://www.quicksprout.com/the-beginners-guide-to-online-marketing/). It cost him around $20,000 or $30,000.
- \[04:51\] It was a combination of the strongest pieces out there; he made it more detailed, easier to digest, and combined text with infographics to make it more appealing.
- \[05:05\] A lot of people are doing 10x or 100x content.
- \[05:20\] Think how you can apply Neil’s techniques to your product or service in your industry.
- \[05:52\] If you continually create new content on the same topic, Google won’t know which page to rank higher, so they won’t rank them well at all.
- \[06:07\] Make sure your pages are more detailed and don’t repeat content.
- \[06:11\] That’s all for today!
- \[06:13\] Go to [Singlegrain.com/Giveway](https://www.singlegrain.com/giveaway) for a special marketing tool giveaway!

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**Connect with us:**

- [NeilPatel.com](http://neilpatel.com/)
- [Quick Sprout](https://www.quicksprout.com/)
- [Growth Everywhere](https://growtheverywhere.com/)
- [Single Grain](https://www.singlegrain.com/)
- [Twitter @neilpatel](https://twitter.com/neilpatel)
- [Twitter @ericosiu](https://twitter.com/ericosiu)

The post [How to Outrank Your Competitors by Copying | Ep. #606](https://marketingschool.io/how-to-outrank-your-competitors-by-copying-ep-606/) appeared first on [Marketing School Podcast](https://marketingschool.io/).