# How to Out\-Market a Multi\-Billion Dollar Company \| Ep\. \#688

**URL:** https://www.singlegrain.com/episodes/marketing-school/how-to-out-market-a-multi-billion-dollar-company-ep-688/  
**Published:** 2018-06-19  
**Author:** Selena Templeton  
**Summary:** In episode \#688, Eric and Neil discuss how you can out\-market a multi\-billion dollar company\. Tune in to hear how you can beat out some of the biggest names in\.\.\.  

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In episode #688, Eric and Neil discuss how you can out-market a multi-billion dollar company. Tune in to hear how you can beat out some of the biggest names in the game.

**TIME-STAMPED SHOW NOTES:**

- \[00:27\] Today’s Topic: _How to Out-Market a Multi-Billion Dollar Company_
- \[00:52\] [Allbirds](https://www.allbirds.com/) shoes have raised over $27 Million in funding.
- \[01:18\] Nike and Adidas are shaking in their boots over this company.
- \[01:35\] Eric and Neil wouldn’t worry, they would just undercut Allbirds’ pricing.
- \[01:56\] The reason Allbirds is succeeding, is because they built up a great fan community.
- \[02:20\] Your first 1000 fans are the most important.
- \[02:30\] Eric likes Allbirds because they are comfortable, cool, and cheap. He found out about them through word-of-mouth.
- \[02:50\] Eric then went on and told about 20 people about Allbirds. He’s so enthusiastic about the brand.
- \[03:50\] Allbirds started by running a bunch of Facebook ads.
- \[04:00\] Eric would crank away at podcasts, while Neil would target influencers.
- \[04:30\] Neil would also guest post and focus on content marketing.
- \[04:55\] When releasing your product, get the community involved in feedback, which will make them feel more involved.
- \[05:23\] Eric is an investor in [Unity Influence](https://www.unityinfluence.com/), which connects people with influencers.
- \[06:00\] That’s all for today!
- \[06:05\] Go to [Singlegrain.com/Giveway](https://www.singlegrain.com/giveaway) for a special marketing tool giveaway!

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The post [How to Out-Market a Multi-Billion Dollar Company | Ep. #688](https://marketingschool.io/how-to-out-market-a-multi-billion-dollar-company-ep-688/) appeared first on [Marketing School Podcast](https://marketingschool.io/).