# How to Maximize Your SERP Real Estate \| Ep\. \#252

**URL:** https://www.singlegrain.com/episodes/marketing-school/how-to-maximize-your-serp-real-estate-ep-252/  
**Published:** 2017-04-09  
**Updated:** 2017-12-06  
**Author:** Selena Templeton  
**Summary:** In Episode \#252, Eric and Neil discuss how to maximize SERP real estate\. Tune in to learns tips and strategies that will get your rank to 0 as well as the\.\.\.  

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In Episode #252, Eric and Neil discuss how to maximize SERP real estate. Tune in to learns tips and strategies that will get your rank to 0 as well as the ways in which you can occupy multiple slots in SERP.

### Time Stamped Show Notes:

- 00:27 – Today’s topic: _How to Maximize Your SERP Real Estate_
- 00:33 – SERP is Search Engine Results Page
- 01:00 – Figure how you can rank zero by having proper headings 
    - 01:22 – [The MOZ beginner guide](https://moz.com/blog/ranking-zero-seo-for-answers)
- 01:44 – To get more results in SERP, have multiple pages in your site which are also sub-domain 
    - 02:08 – If you Google Marketing School, they occupy 5 results with different domains
    - 02:31 – One of Eric’s real estate clients gets more results using their social media pages
- 03:15 – Answer questions or have a “how to” guide If you want rich snippets
- 03:36 – In [Google Search Console](https://www.google.com/webmasters/tools/), you can control the links that are showing up
- 04:18 – In linking, when you have subpages under the top keyword, you can also take up multiple spots 
    - 05:03 – You also want to link to those internal pages
    - 05:47 – You don’t have to rank the second one as high as the first one, just high enough
- 05:54 – Eric does reputation management for a client 
    - 06:03 – Eric is building links to other high page, authority results
- 06:29 – The Marketing School is giving away 5 annual copies of [Ahrefs](https://growtheverywhere.com/ahrefs) this week 
    - 06:35 – To enter, subscribe, rate and review the [ Marketing School Podcast](https://itunes.apple.com/us/podcast/marketing-school-digital-marketing-online-marketing/id1138869817?mt=2)
    - 06:41 – Text MARKETINGSCHOOL to 33444
- 07:17 – That’s it for today’s episode!

### 3 Key Points:

1. Proper headings can make ALL the difference – make sure it is relevant and works for you.
2. How-to guides and answering questions can give you really good ranking through the snippets.
3. Search for the top keywords and have pages link to it.

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