# How to Market to the Wealthy \| Ep\. \#569

**URL:** https://www.singlegrain.com/episodes/marketing-school/how-to-market-to-the-wealthy-ep-569/  
**Published:** 2018-02-20  
**Author:** Selena Templeton  
**Summary:** In episode \#569, Eric and Neil explain different ways that you can market your business to the wealthy\. Tune in to hear tips on gaining traction with wealthy business people\.\.\.\.  

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In episode #569, Eric and Neil explain different ways that you can market your business to the wealthy. Tune in to hear tips on gaining traction with wealthy business people.

**TIME-STAMPED SHOW NOTES:**

- \[00:27\] Today’s Topic: _How to Market to the Wealthy_
- \[00:35\] Any kind of podcast can be marketing to the wealthy.
- \[00:40\] At least 15% of people who listen to this podcast make over six figures a year and listen to four or five hours of podcasts in general.
- \[01:06\] You can either create your own podcast or advertise during one.
- \[01:20\] Using Frank Kern’s method: Create a letter where you ask for five minutes of someone’s time and then send an envelope full of cash.
- \[01:40\] Tell them they can keep the money even if they don’t give you the five minutes.
- \[02:18\] Eric looked into attended/speaking at [TED](https://www.ted.com/) or [Summit](http://www.summit.co/).
- \[02:30\] Some of the highest quality of people are at these large conferences.
- \[02:50\] Basic approaches also work: go on interviews, go on podcasts, reach out to bloggers with large audiences.
- \[03:42\] Try to get published on [TechCrunch](https://techcrunch.com/), [Mashable](https://mashable.com/), etc.
- \[04:00\] Networking is helpful and important.
- \[04:18\] When writing SEO content about super-technical aspects of your business, you’re more likely to reach the wealthy.
- \[04:40\] Eric and Neil have a live event that was successful, because a lot of people from different organizations showed up.
- \[05:04\] Join business organizations.
- \[05:11\] To be in [EO](https://www.eonetwork.org/), you have to make at least $1 million per year.
- \[05:15\] You can join [EO Accelerator](https://www.eonetwork.org/eo-accelerator) with under $1 million per year, as this is for younger people or startup businesses.
- \[05:41\] Without EO, Eric wouldn’t have been able to save his business.
- \[05:56\] Eric has DM’d billionaires on [Instagram](https://www.instagram.com/?hl=en) and has made successful connections that way.
- \[06:15\] That’s all for today!
- \[05:17\] Go to [Singlegrain.com/Giveway](https://www.singlegrain.com/giveaway) for a special marketing tool giveaway!

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The post [How to Market to the Wealthy | Ep. #569](http://marketingschool.io/how-to-market-to-the-wealthy-ep-569/) appeared first on [Marketing School Podcast](http://marketingschool.io/).