# How to Market an ICO \| Ep\. \#597

**URL:** https://www.singlegrain.com/episodes/marketing-school/how-to-market-an-ico-ep-597/  
**Published:** 2018-03-20  
**Author:** Selena Templeton  
**Summary:** In episode \#597, Eric and Neil discuss how you should market an ICO\. Tune in to hear tips on how to approach marketing this new industry\. TIME\-STAMPED SHOW NOTES: \[00:27\]\.\.\.  

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In episode #597, Eric and Neil discuss how you should market an ICO. Tune in to hear tips on how to approach marketing this new industry.

**TIME-STAMPED SHOW NOTES:**

- \[00:27\] Today’s Topic: _How to Market an ICO_
- \[00:33\] An ICO is an “Initial Coin Offering”.
- \[00:36\] A lot of people are releasing cryptocurrencies.
- \[01:03\] If you are a marketing agency, when working with an ICO, you have to “cover your ass”.
- \[01:55\] Some of the ICO’s have bad websites.
- \[02:21\] They’re using bad animations and insider lingo that doesn’t help to further their business.
- \[02:40\] You will do much better if you don’t use insider lingo and instead create a simplistic video explaining your product and its value.
- \[03:10\] Keep it simple!
- \[03:17\] ICO are now maxing out their [Telegram](https://telegram.org/) groups (which means they have more than 75,000 people in that group).
- \[03:45\] One way to grow your telegram group is to blast your email list. Eric did this when working with [Polygram.](https://www.crunchbase.com/organization/polygram)
- \[04:00\] The first email drove people to the Telegram group.
- \[04:15\] They also airdropped tokens for free because of referral programs, etc.
- \[04:44\] Celebrity endorsements aren’t the best idea. Instead, use crypto-influencers, as they draw in the right type of customer.
- \[05:20\] Right now, there are a lot of people writing white papers. You want the write type of people writing these (professors, influencers, etc.).
- \[06:00\] You can use Inbound Junctions to create press for your ICO.
- \[06:07\] Leverage email lists.
- \[06:10\] Promote partnerships with other ICO’s.
- \[06:15\] Create a [Reddit](https://www.reddit.com/) channel.
- \[06:31\] Engagement is so important.
- \[06:50\] Have people manage communities and chat rooms.
- \[07:12\] Facebook has banned any sales ads referencing cryptocurrency.
- \[07:53\] That’s all for today!
- \[07:55\] Go to [Singlegrain.com/Giveway](https://www.singlegrain.com/giveaway) for a special marketing tool giveaway!

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The post [How to Market an ICO | Ep. #597](https://marketingschool.io/how-to-market-an-ico-ep-597/) appeared first on [Marketing School Podcast](https://marketingschool.io/).