# How to Leverage Quora Ads \| Ep\. \#342

**URL:** https://www.singlegrain.com/episodes/marketing-school/how-to-leverage-quora-ads-ep-342/  
**Published:** 2017-07-08  
**Updated:** 2017-12-06  
**Author:** Selena Templeton  
**Summary:** In Episode \#342, Eric and Neil discuss how to leverage Quora ads\. Tune in to learn why NOW is a good time to invest in Quora ads and the do’s\.\.\.  

---

In Episode #342, Eric and Neil discuss how to leverage Quora ads. Tune in to learn why NOW is a good time to invest in Quora ads and the do’s and don’ts when it comes to answering a question to draw new business in.

### Time Stamped Show Notes:

- 00:27 – Today’s topic: _How to Leverage Quora Ads_
- 00:35 – [Quora](https://www.quora.com/) is a question and answer site that has raised a $100M round in June 2017
- 00:54 – Eric personally reads Quora
- 01:12 – Quora currently generates a lot of search traffic at the moment
- 01:19 – One of Eric’s clients, [Lever](https://www.lever.co/), tracks the keyword applicant tracking system
- 01:31 – If you’re a content marketer on Quora, it is targeted and you can create articles that targets specific keywords easily
- 02:06 – Quora is a text-based content that sends people to a landing page
- 02:16 – With Quora, you want to answer their question and pitch them your product
- 02:24 – Quora is a mixture of using content marketing combined with paid advertising
- 03:13 – You can redirect people to search in Quora if you don’t want to pay for ads
- 03:18 – Quora ads are currently not that expensive
- 03:33 – Go to [Quora.com/Business](https://www.quora.com/business) to know how to set up ads 
    - 03:43 – Answers that are in ad format don’t usually convert
    - 04:52 – Your answers can give advice first, making them want more
    - 05:00 – Do NOT pitch right away
- 05:05 – [Marketing School](http://marketingschool.io/) is giving away a free 1 year subscription of [Drip](https://www.drip.co/) which is an email automation tool 
    - 05:22 – Subscribe, rate and review [Marketing School](http://marketingschool.io/)
    - 05:27 – Text MARKETINGSCHOOL to 33444 for those in the US
    - 05:33 – For international listeners, just email <eric@singlegrain.com> with your screenshot
- 05:40 – That’s it for today’s episode!

### 3 Key Points:

1. People flock to Quora to hear answers for their questions from a variety of people.
2. Quora ads aren’t as expensive as others, but is effective in converting.
3. Do NOT pitch your product right away when you answer a question – give them advice, first.

**Leave some feedback:**

- **What should we talk about next?** Please let us know in the comments below.
- **Did you enjoy this episode?** If so, please leave a short review.

**Connect with us:**

- [NeilPatel.com](http://neilpatel.com/)
- [Quick Sprout](https://www.quicksprout.com/)
- [Growth Everywhere](https://growtheverywhere.com/)
- [Single Grain](https://www.singlegrain.com/)
- [Twitter @neilpatel](https://twitter.com/neilpatel)
- [Twitter @ericosiu](https://twitter.com/ericosiu)