# How to Launch Your Info Product \| Ep\. \#235

**URL:** https://www.singlegrain.com/episodes/marketing-school/how-to-launch-your-info-product-ep-235/  
**Published:** 2017-03-23  
**Updated:** 2017-12-06  
**Author:** Selena Templeton  
**Summary:** In Episode \#235, Eric and Neil talk about how to launch an info product—what you should consider prior to launch, and the key metrics you should use to measure success\. \.\.\.  

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In Episode #235, Eric and Neil talk about how to launch an info product—what you should consider prior to launch, and the key metrics you should use to measure success.

### Time Stamped Show Notes:

- 00:27 – Today’s topic: _How to Launch Your Info Product_
- 00:40 – “There’s a launch sequence that comes with an info product” 
    - 00:56 – One type of launch is a “Cart Closing”
    - 01:20 – Second is the “evergreen launch”
    - 01:23 – [Jeff Walker’s product launch formula](http://jeffwalker.com/)
- 02:22 – “If you’re launching a product, it’s not about the copy. It’s more about the sequence”
- 02:55 – Think about your traffic first before launching a product 
    - 03:04 – Start with Facebook, [Outbrain](http://www.outbrain.com/uk) or [Taboola](https://www.taboola.com/) and [Google AdWords](https://adwords.google.com/home/)
- 03:36 – Doing joint-ventures is also an option 
    - 03:50 – A list rental works sometimes
- 04:15 – Go to [GoToWebinar](https://www.gotomeeting.com/webinar) if you want to do a live event, [EverWebinar](https://everwebinar.com/) for evergreen webinars
- 04:27 – For online courses, use [Kajabi](https://newkajabi.com/)
- 04:40 – [Infusionsoft](https://www.infusionsoft.com/) is also an option
- 04:55 – [Frank Kern](https://frankkern.com/products/) has a sequence of important emails 
    - 05:10 – Map out a list of your most important emails
    - 05:28 – Frank Kern sends the same email repeatedly with different headlines and it works!
- 05:54 – Don’t worry about your first launch being perfect – just launch it and check the conversion 
    - 06:13 – The key metrics you need to measure
- 06:25 – Subscribe, rate and review and get a chance to win a free copy of [Authority Labs](https://authoritylabs.com/)
    - 06:36 – Text MARKETINGSCHOOL to 33444
- 06:44 – That’s it for today’s episode!

### 3 Key Points:

1. When it comes to launching an info product, don’t worry about the copy, worry about the sequence.
2. Utilize specialty online tools like Go-to-Webinar or Kajabi for an easier launch.
3. Launch your product before it’s “perfect” and measure the key metrics—they’ll help you identify where to improve.

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