# How to Launch Like Apple \| Ep\. \#768

**URL:** https://www.singlegrain.com/episodes/marketing-school/how-to-launch-like-apple-ep-768/  
**Published:** 2018-09-07  
**Author:** Selena Templeton  
**Summary:** In episode \#768, Eric and Neil discuss how you can launch a product like Apple does\. Tune in to hear how you can create hype\. TIME\-STAMPED SHOW NOTES: \[00:27\] Today’s\.\.\.  

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In episode #768, Eric and Neil discuss how you can launch a product like Apple does. Tune in to hear how you can create hype.

**TIME-STAMPED SHOW NOTES:**

- \[00:27\] Today’s Topic: _How to Launch Like Apple_
- \[00:44\] Apple has a PLF: Product Launch Formula.
- \[01:03\] [Jumpcut](https://jumpcut.com/) likes to take you through three or four videos over a few days.
- \[01:20\] The final one pumps you up to buy.
- \[01:42\] Apple creates early buzz.
- \[01:50\] There are leaks and rumors.
- \[02:00\] They always announce at conferences.
- \[02:40\] People always know that if they don’t’ act fast, the product will sell out and it will take longer to get the product.
- \[03:10\] Apple creates scarcity.
- \[03:50\] They know how to manufacture a feeding frenzy
- \[04:17\] Even though there is no reason to camp out for products anymore, people still do it, because Apple knows how to create hype and manufacture urgency/scarcity.
- \[05:00\] Influencers will help you create buzz.
- \[05:13\] That’s it for today!
- \[05:16\] Go to [Singlegrain.com/Giveway](https://www.singlegrain.com/giveaway) for a special marketing tool giveaway!

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