# How to Keep Your Ad Cost Down Even As More Competitors Jump On Board  \| Ep\. \#795

**URL:** https://www.singlegrain.com/episodes/marketing-school/how-to-keep-your-ad-cost-down-even-as-more-competitors-jump-on-board-ep-795/  
**Published:** 2018-10-04  
**Author:** Selena Templeton  
**Summary:** In episode \#795, Eric and Neil Discuss how to keep your ad costs down\. Tune in to hear how you could be saving money instead of losing it\! TIME\-STAMPED SHOW\.\.\.  

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In episode #795, Eric and Neil Discuss how to keep your ad costs down. Tune in to hear how you could be saving money instead of losing it!

**TIME-STAMPED SHOW NOTES:**

- \[00;27\] Today’s Topic: _How to Keep Your Ad Cost Down Even As More Competitors Jump On Board_
- \[00:41\] It is a given that no matter what, more people will sign up to use social media sites.
- \[01:25\] Ad costs will go up the more people get on board.
- \[02:05\] Keep in mind, that whether it is Google or Facebook, the goal of every ad platform is to show the results with the highest quality, not who paid the most.
- \[03:00\] It’s all about the keywords you use!
- \[03:15\] Whichever generates more clicks, generates more income.
- \[03:26\] Always test your copy and see what works.
- \[04:02\] Eric recently look at some of his ads: the cost per acquisition for image ads was $12, while video was $4-5.
- \[04:22\] You have to have good messaging that is targeted at your audience.
- \[04:35\] You need to test over and over.
- \[04:43\] In the early days of advertising, some people posted images of breasts to get a higher click-through rate. These days, you need to have relevant images and content.
- \[05:28\] Rotate your ad images and update your copy.
- \[05:43\] When people ran ads on TV and Radio, they found that their CPC’s went down drastically because people were seeing them everywhere.
- \[06:16\] That’s it for today!
- \[06:20\] Go [here](http://marketingschool.io/stats) to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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The post [How to Keep Your Ad Cost Down Even As More Competitors Jump On Board | Ep. #795](https://marketingschool.io/how-to-keep-your-ad-cost-down-even-as-more-competitors-jump-on-board-ep-795/) appeared first on [Marketing School Podcast](https://marketingschool.io/).