# How to Growth Hack Your Company by Copying Hubspot \| Ep\. \#603

**URL:** https://www.singlegrain.com/episodes/marketing-school/how-to-growth-hack-your-company-by-copying-hubspot-ep-603/  
**Published:** 2018-03-26  
**Author:** Selena Templeton  
**Summary:** In episode \#603, Eric and Neil discuss ways you should emulate HubSpot\. Tune in to hear the ways in which HubSpot is successfully converting people into customers\. TIME\-STAMPED SHOW NOTES:\.\.\.  

---

In episode #603, Eric and Neil discuss ways you should emulate HubSpot. Tune in to hear the ways in which HubSpot is successfully converting people into customers.

**TIME-STAMPED SHOW NOTES:**

- \[00:27\] Today’s Topic: _How to Growth Hack Your Company by Copying Hubspot_
- \[00:35\] Eric had one of the [HubSpot](https://www.hubspot.com/) VP’s, David Cancil, who is now the CEO of [Drift](https://www.drift.com/), on [Growth Everywhere.](https://growtheverywhere.com/)
- \[00:47\] David said that Hubspot got a lot of its clients/sales from it website grader tool.
- \[01:04\] When it comes to software, you want to give away something everyone wants.
- \[01:18\] Even if you release a cheaper version of coveted software and give it away for free, you will get a lot more traffic.
- \[01:43\] You can even apply this to physical products.
- \[02:10\] “Marketing is a race to the bottom.” -Neil
- \[02:25\] Neil bought and re-launched [UberSuggest](https://neilpatel.com/ubersuggest/); did little to no marketing; and offered free versions of his competitors apps or software.
- \[02:50\] Russell Brunson offered a free book for which you only had to pay shipping.
- \[03:15\] [Outgrow](http://outgrow.co/) is a great free tool you can use and customize to suit your needs.
- \[03:35\] [Lead Quizzes](https://www.leadquizzes.com/) and the book [ _Ask_](https://www.amazon.com/Ask-Counterintuitive-Discover-Customers-Business/dp/1939447720) help you figure out what kind of questions you should be asking your customers.
- \[04:10\] Quizzes aren’t effective unless the product is relevant to the result of the quiz.
- \[05:05\] Hubspot personalizes the site to each visitor and welcomes you back by name.
- \[05:24\] Personalizing the experience will help conversion rates.
- \[05:35\] Amazon is also good at personalizing their experience.
- \[06:05\] You can easily use [Upwork](https://www.upwork.com/) or [CodePen](https://codepen.io/) or [Top Down](http://www.topdownsystems.com/) to hire workers/developers.
- \[06:35\] Product tools are the best way to market.
- \[07:15\] That’s all for today!
- \[07:18\] Go to [Singlegrain.com/Giveway](https://www.singlegrain.com/giveaway) for a special marketing tool giveaway!

**Leave some feedback:**

- **What should we talk about next?** Please let us know in the comments below.
- **Did you enjoy this episode?** If so, please leave a short review.

**Connect with us:**

- [NeilPatel.com](http://neilpatel.com/)
- [Quick Sprout](https://www.quicksprout.com/)
- [Growth Everywhere](https://growtheverywhere.com/)
- [Single Grain](https://www.singlegrain.com/)
- [Twitter @neilpatel](https://twitter.com/neilpatel)
- [Twitter @ericosiu](https://twitter.com/ericosiu)

The post [How to Growth Hack Your Company by Copying Hubspot | Ep. #603](https://marketingschool.io/how-to-growth-hack-your-company-by-copying-hubspot-ep-603/) appeared first on [Marketing School Podcast](https://marketingschool.io/).