# How to Grow Your Business with YouTube in 2017 \| Ep\. \#202

**URL:** https://www.singlegrain.com/episodes/marketing-school/how-to-grow-your-business-with-youtube-in-2017-ep-202/  
**Published:** 2017-02-18  
**Updated:** 2017-12-06  
**Author:** Selena Templeton  
**Summary:** In Episode \#202, Eric and Neil discuss how to grow your business with YouTube in 2017\. Tune in to learn what type of videos attract a larger audience and how to\.\.\.  

---

In Episode #202, Eric and Neil discuss how to grow your business with YouTube in 2017. Tune in to learn what type of videos attract a larger audience and how to get the most out of your videos through collaborating with others and repurposing your content across many different platforms.

### Time Stamped Show Notes:

- 00:27 – Today’s topic: _How to Grow Your Business with YouTube in 2017_
- 00:35 – YouTube is the number 2 search engine in the world and is owned by Google
- 00:50 – First, go live on YouTube 
    - 01:05 – Use [Wirecast](http://www.telestream.net/wirecast/overview.htm) or [ScreenFlow](http://www.telestream.net/screenflow) for Mac to stream simultaneously on other platforms
- 01:39 – Second, create educational videos 
    - 01:51 – Neil shares what he does when goes to the studio and records
    - 02:09 – The video clips pop out in Facebook and encourages a following
    - 02:14 – Educational or tutorial videos work for corporate brands as well
    - 02:50 – You can convert people into customers
- 03:00 – Repurpose your video 
    - 03:11 – Chop up your video and add catchy titles and captions
    - 03:35 – [Ryan Moran](http://freedomfastlane.com/about-us/) of [Freedom Fast Lane](http://freedomfastlane.com) is a good example of this
- 03:56 – If you’re doing ads, re-target them 
    - 04:28 – Make sure you connect your YouTube with [AdWords](https://adwords.google.com/) account and [Google Analytics](https://analytics.google.com/) account
    - 04:43 – Retargeting has been effective for Neil
    - 05:15 – The videos must answer all the objections the people have
    - 05:37 – Create a pre-roll video that you can put in front of your other YouTube videos
- 06:04 – [TubeBuddy](https://www.tubebuddy.com/) and [VidIQ](https://vidiq.com/) will allow you to peek at your competitors’ statistics 
    - 06:29 – There’s also suggested tags that help your videos rank
    - 06:47 – Check [Appsumo](http://www.appsumo.com) for the price
- 06:57 – Collaborating with people in your niche can grow your network 
    - 07:09 – You can cross-promote each other
- 07:20 – Leverage YouTube by promoting it through your other platforms 
    - 07:41 – This will give you more subscribers leading to more revenue
- 07:50 – That’s it for today’s episode!

### 3 Key Points:

1. Educational videos or tutorials attract more subscribers which can further generate more revenue.
2. Repurposing is a good way to take your content even further.
3. Leverage YouTube by promoting it across your other platforms.

**Leave some feedback:**

- **What should we talk about next?** Please let us know in the comments below.
- **Did you enjoy this episode?** If so, please leave a short review.

**Connect with us:**

- [NeilPatel.com](http://neilpatel.com/)
- [Quick Sprout](https://www.quicksprout.com/)
- [Growth Everywhere](https://growtheverywhere.com/)
- [Single Grain](https://www.singlegrain.com/)
- [Twitter @neilpatel](https://twitter.com/neilpatel)
- [Twitter @ericosiu](https://twitter.com/ericosiu)