# How to Get Sales and Marketing to Work Together \| Ep\. \#859

**URL:** https://www.singlegrain.com/episodes/marketing-school/how-to-get-sales-and-marketing-to-work-together-ep-859/  
**Published:** 2018-12-07  
**Author:** Selena Templeton  
**Summary:** In episode \#859, we discuss how to get Sales and Marketing departments to work together\. Tune in to hear how to unify these separate teams\. We have committed to throwing\.\.\.  

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In episode #859, we discuss how to get Sales and Marketing departments to work together. Tune in to hear how to unify these separate teams.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress [here](http://marketingschool.io/stats/)!

**TIME-STAMPED SHOW NOTES:**

- \[00:27\] Today’s Topic: _How to Get Sales and Marketing to Work Together_
- \[00:38\] You will often see the Marketing and Sales departments working against each other.
- \[01:15\] Figure out what would align both teams.
- \[01:40\] Neil has found that getting these two teams to work together is hard, unless you have a CRO.
- \[02:30\] Having a CRO is expensive, so if you can’t afford to hire one, having weekly meetings with both teams will be beneficial.
- \[03:35\] CRO’s are worth hundreds of thousands of dollars.
- \[04:00\] If you’re running a small business, you’re going to have to be the glue that keeps these teams working together.
- \[04:20\] Use the [ _Traction_](https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837) framework.
- \[04:27\] That’s all for today!
- \[04:34\] Go [here](http://marketingschool.io/stats) to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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The post [How to Get Sales and Marketing to Work Together | Ep. #859](https://marketingschool.io/how-to-get-sales-and-marketing-to-work-together-ep-859/) appeared first on [Marketing School Podcast](https://marketingschool.io/).