# How to Get People to Open Your Emails \| Ep\. \#18

**URL:** https://www.singlegrain.com/episodes/marketing-school/how-to-get-people-to-open-your-emails-ep-18/  
**Published:** 2016-08-30  
**Updated:** 2017-12-06  
**Author:** Selena Templeton  
**Summary:** In Episode \#18 Eric and Neil talk about how to get people to open up your emails\. They’ll teach you how to up your open rates and avoid the spam\.\.\.  

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In Episode #18 Eric and Neil talk about how to get people to open up your emails. They’ll teach you how to up your open rates and avoid the spam folder.

### Time Stamped Show Notes:

- 00:25 – How to get more people to open up your email.
- 00:50 – Don’t just test the subject line
- 01:05 – The sender name makes a huge impact 
    - 02:10 – Use a person’s name or a company name
- 02:30 – What are good open rates? 
    - 02:40 – Look at unique opens.
    - 03:00 – Don’t let your open rates drop under 20%
    - 03:20 – Remove people who aren’t opening your emails for several months
    - 03:40 – Don’t waste money sending emails to people who aren’t interested
- 04:00 – [Maropost](http://www.maropost.com/) and [Infusionsoft](https://www.infusionsoft.com/)
- 04:15 – An email hack 
    - 04:25 – Put emojis in your subject line to get people’s attention
    - 05:00 – Lower-cased, casual subject lines
- 05:50 – Examples of good subject lines
- 07:00 – Personalized subject lines, using the first name 
    - 07:40 – It makes it more relevant
- 09:10 – Doing something that makes you stand out
- 09:25 – Watch out for being marked as spam
- 10:20 – See you tomorrow at our next episode!

### 3 Key Points:

1. Don’t let your open rate fall below 20%.
2. Look at your subject line as well as the sender name that you use.
3. Make your subject line unique and personal.

### Resources Mentioned:

- [Maropost](http://www.maropost.com/) and [Infusionsoft](https://www.infusionsoft.com/) – programs to use for sending out emails

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