# How to Generate Content Ideas Without Keyword Research \| Ep\. \#132

**URL:** https://www.singlegrain.com/episodes/marketing-school/how-to-generate-content-ideas-without-keyword-research-ep-132/  
**Published:** 2016-12-10  
**Updated:** 2017-12-06  
**Author:** Selena Templeton  
**Summary:** In Episode \#132, Eric and Neil share how you can generate content ideas for your website without having to do keyword research\. Listen as Neil and Eric drop tips and\.\.\.  

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In Episode #132, Eric and Neil share how you can generate content ideas for your website without having to do keyword research. Listen as Neil and Eric drop tips and tricks to help you generate better content for your website and for your specific audience.

### Time Stamped Show Notes:

- 00:27 – Today’s topic: _How to Generate Content Ideas Without Keyword Research_
- 00:38 – SEO and keyword research is important BUT it’s also important to start with your audience
- 00:56 – Think about what’s interesting and trending
- 01:05 – Eric shares his [Feedly](https://feedly.com/) account with his team to stay on top of trends
- 01:18 – Eric also has [ Panda](https://chrome.google.com/webstore/detail/panda-hacker-news-dribbbl/jhiocdmmaannaccoofjfmjpbfkogmnap?hl=en) as a Chrome extension that shows him 3 different feeds from the sites he follows
- 01:56 – Neil takes his competitors’ links and runs it in [BuzzSumo](http://buzzsumo.com/)
- 02:37 – Look at your competitor’s’ posts and try to replicate but make it better
- 02:41 – Look up [Brian Dean’s Skyscraper Technique](http://backlinko.com/skyscraper-technique)
- 03:16 – Email out people who share your competitor’s’ content and ask them to share yours, too
- 04:21 – Use [io](https://hunter.io/) to search email addresses
- 04:35 – Use [AHrefs](https://ahrefs.com/) and [SEMRush](https://www.semrush.com/) to show which top pages are ranking
- 04:56 – Look into your analytics and figure out what ranks well
- 05:43 – Getting traffic is NOT just about keywords
- 05:52 – Go to [Quora](https://www.quora.com/) and see what questions are asked in your space
- 06:23 – Look at blog headline structures and podcast titles
- 07:26 – That’s it for today’s episode!

### 3 Key Points:

1. See what your audience is interested in and respond accordingly.
2. Use your competitor’s content as base to make your content better.
3. Look internally and figure out which of your posts rank well and USE that knowledge to your advantage as you step forward.

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