# How to Generate Consulting Leads From Your Website \| Ep\. \#224

**URL:** https://www.singlegrain.com/episodes/marketing-school/how-to-generate-consulting-leads-from-your-website-ep-224/  
**Published:** 2017-03-12  
**Updated:** 2017-12-06  
**Author:** Selena Templeton  
**Summary:** In Episode \#224, Eric and Neil discuss how to generate consulting leads from your website\. How do you attract these leads? What needs to change with your website, today, in\.\.\.  

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In Episode #224, Eric and Neil discuss how to generate consulting leads from your website. How do you attract these leads? What needs to change with your website, today, in order to increase those potential clients? From live chat to webinars, tune in to find out Eric and Neil’s proven strategies that keep the door open for those leads.

### Time Stamped Show Notes:

- 00:27 – Today’s topic: _How to Generate Consulting Leads From Your Website_
- 00:32 – First is to add live chat on your website and have someone manning it 
    - 00:35 – Use [ Intercom](https://www.intercom.com/drlp/live-chat/kvmaqg?utm_source=google&utm_medium=cpc&utm_campaign=748996260&keyword=%2Bintercom%20%2Blive%20%2Bchat&ad_collection=39578016632&ad=176612918070&match_type=b&network=g&ad_pos=1t1&utm_source=google&utm_medium=cpc&utm_campaign=748996260&keyword=%2Bintercom%20%2Blive%20%2Bchat&ad_collection=39578016632&ad=176612918070&match_type=b&network=g&ad_pos=1t1&gclid=CMXKjcq7wNICFdC4wAodD90HZw)
- 01:06 – Don’t just have long form fields, break it into steps
- 01:40 – Make sure you are segmenting people 
    - 01:45 – You can use [Infusionsoft](https://www.infusionsoft.com/) or [Drip](https://growtheverywhere.com/drip)
    - 01:54 – Eric shares how he uses [Drip](https://growtheverywhere.com/drip)
- 02:23 – Use marketing automation and leverage your different nurture sequences
- 02:43 – Be creative in the way you collect leads 
    - 02:49 – Neil’s [SEO tool](http://neilpatel.com/seo-analyzer/)
    - 03:00 – Neil has thousands of unique URLs going into his [SEO tool](http://neilpatel.com/seo-analyzer/)
    - 03:23 – Neil helps people get more traffic
- 03:47 – Make sure you set up an experimentation framework 
    - 03:59 – Do testing all the time, especially if you’re driving traffic
    - 04:10 – Use [Visual Website Optimizer](https://vwo.com/) or [Optimizely](https://www.optimizely.com/)
- 05:03 – Insert calls-to-action 
    - 05:10 – You can get more leads this way
- 05:51 – Do webinars 
    - 05:56 – Neil’s webinars work
- 06:45 – Phone calls work, too 
    - 07:00 – [CallRail](https://www.callrail.com/) tracks where the calls are coming from and record them
- 07:46 – That’s it for today’s episode!

### 3 Key Points:

1. Continue to be creative in the way you collect leads.
2. Run an A/B test and implement a growth experiment framework.
3. Call-to-actions can sometimes be aggressive, but don’t discount the fact that it still works.

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