# How to Generate Audience Insights Using Facebook \| Ep\. \#414

**URL:** https://www.singlegrain.com/episodes/marketing-school/how-to-generate-audience-insights-using-facebook-ep-414/  
**Published:** 2017-09-18  
**Updated:** 2017-12-06  
**Author:** Selena Templeton  
**Summary:** In Episode \#414, Eric and Neil discuss how to generate audience insights using Facebook\. Tune in to learn why Facebook’s data is more accurate than Google Insights and how important\.\.\.  

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In Episode #414, Eric and Neil discuss how to generate audience insights using Facebook. Tune in to learn why Facebook’s data is more accurate than Google Insights and how important Facebook Pixel can be for your website.

### Time Stamped Show Notes:

- 00:27 – Today’s topic: _How to Generate Audience Insights Using Facebook_
- 00:35 – Audience insights will show you who’s visiting your website
- 00:38 – Google Analytics isn’t as accurate as Facebook
    - 01:00 – You can plug in a [Facebook](https://www.facebook.com/business/help/952192354843755) [P](https://www.facebook.com/business/help/952192354843755)[ixel](https://www.facebook.com/business/help/952192354843755) on your website for free
- 01:20 – There are tons of tutorials available on the web for how to start with Facebook Pixel
    - 01:32 – Load up your audience
    - 01:43 – It’s better if you have a business manager account
    - 02:08 – With a custom audience, you can see people’s behaviour
- 02:34 – [Marketing School](http://marketingschool.io/) is giving away a free 1 year subscription to [Crazy Egg](https://www.crazyegg.com/) which is a visual analytics tool
    - 03:46 – Go to [SingleGrain.com/giveaway](http://singlegrain.com/giveaway) for multiple entries
- 04:00 – That’s it for today’s episode!

### 3 Key Points:

1. Facebook’s data is accurate because of the number of the databases they have.
2. Facebook Pixel can be plugged in to your website for free and it’ll show you your customers’ behavior.
3. You can also customize your audience depending on your target market.

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