# How to Find Relevant Guests for Your Podcast \| Ep\. \#276

**URL:** https://www.singlegrain.com/episodes/marketing-school/how-to-find-relevant-guests-for-your-podcast-ep-276/  
**Published:** 2017-05-03  
**Updated:** 2017-12-06  
**Author:** Selena Templeton  
**Summary:** In Episode \#276, Eric and Neil talk about finding relevant guests for your podcast—who you should be asking depending on your niche and why it’s important to set a guest\.\.\.  

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In Episode #276, Eric and Neil talk about finding relevant guests for your podcast—who you should be asking depending on your niche and why it’s important to set a guest criteria.

### Time Stamped Show Notes:

- 00:27 – Today’s topic: _How to Find Relevant Guests for Your Podcast_
- 00:34 – Eric’s [Growth Everywhere](https://growtheverywhere.com/) podcast is an interview podcast 
    - 00:44 – Eric started Growth Everywhere to talk to people that understood marketing
    - 00:52 – There was no other interview podcast before
    - 00:57 – Eris reached out to people who knew marketing
    - 00:59 – Eric reached out to [Neil Patel](http://neilpatel.com/) and [Pat Flynn](https://www.smartpassiveincome.com/)
    - 01:11 – Eric reached out through email and got his top 10 interviewees
- 01:17 – Eric’s criteria in looking for interviewee 
    - 01:30 – If Eric doesn’t have criteria, “anyone” can be on the podcast, which isn’t helpful
    - 01:53 – People want consistency in a podcast
- 02:03 – To find relevant guest, you need to hand off the process 
    - 02:07 – Screencast what you’re doing, use [Hunter](https://hunter.io/) to find email address
    - 02:18 – Reach out to them by putting them into mail merge or [Yesware](http://www.yesware.com/)
    - 02:24 – Do this once a month or once a week depending on your podcast
- 02:38 – Look at the other podcast within your space and hit up their guests
- 03:18 – When the guests are on your show, make sure you ask them to share the podcast and promote it to their audience
- 03:32 – You can use [ScheduleOnce](http://www.scheduleonce.com/) and [Calendly](https://calendly.com/) to schedule your guest 
    - 03:44 – You can also send your guests sample questions so they’ll be ready
    - 03:51 – You can send your guests a one sheeter where they’ll see the technical requirements like good mic, internet, and other stuff
- 04:14 – Eric goes to [GrowthHackers](https://growthhackers.com/) and [Product Hunt](https://www.producthunt.com/) to find whose doing AMAs
- 04:37 – This week’s giveaway is a 1-year subscription to [Alexa](http://www.alexa.com/) – an SEO tool that is now owned by Amazon 
    - 04:55 – Subscribe, rate and review [Marketing School](http://marketingschool.io/)
    - 05:01 – Text MARKETINGSCHOOL to 33444
- 04:53 – That’s it for today’s episode!

### 3 Key Points:

1. You can take advantage of the other podcasts in your niche and reach out to people whom they’ve interviewed.
2. Setting a criteria for your guest will make your podcast organized and consistent.
3. Always make the interview a comfortable experience for your guests.

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**Connect with us:**

- [NeilPatel.com](http://neilpatel.com/)
- [Quick Sprout](https://www.quicksprout.com/)
- [Growth Everywhere](https://growtheverywhere.com/)
- [Single Grain](https://www.singlegrain.com/)
- [Twitter @neilpatel](https://twitter.com/neilpatel)
- [Twitter @ericosiu](https://twitter.com/ericosiu)