# How to Drive Traffic with LinkedIn \| Ep\. \#262

**URL:** https://www.singlegrain.com/episodes/marketing-school/how-to-drive-traffic-with-linkedin-ep-262/  
**Published:** 2017-04-19  
**Updated:** 2017-12-06  
**Author:** Selena Templeton  
**Summary:** In Episode \#262, Eric and Neil discuss how to drive traffic with LinkedIn\. Tune in to learn how LinkedIn can actually be cheaper, some tactics you can apply to increase\.\.\.  

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In Episode #262, Eric and Neil discuss how to drive traffic with LinkedIn. Tune in to learn how LinkedIn can actually be cheaper, some tactics you can apply to increase your click-through rate, and how you can divert your LinkedIn traffic to your own website.

### Time Stamped Show Notes:

- 00:27 – Today’s topic: _How to Drive Traffic with LinkedIn_
- 00:41 – Make sure your targeting is tight and your offer is relevant to your target people 
    - 01:01 – You can possibly get a click-through rate of 1% if the target is right and the offer is good
    - 01:07 – These are from the newsfeed ads you see on LinkedIn
- 01:12 – After seeing the 1% click-through rate, switch the advertising to CPM for cheaper clicks 
    - 01:28 – Eric’s click-through rates have gone up to 2-3%
- 01:39 – You think you can’t make [LinkedIn](https://www.linkedin.com) cheap, but you can actually can
- 01:43 – Add everyone who adds you as friend on LinkedIn; the limit is 30K friends
- 01:53 – Take all your contacts from your website, post your blog posts on LinkedIn once a day, using the first paragraph or two—then, add a link to continue reading at the bottom 
    - 02:05 – That will drive traffic from LinkedIn to your website
    - 02:09 – Neil increased his overall traffic through this tactic
    - 02:30 – Adding the share button is also an option
- 02:38 – Using [Zapier](https://zapier.com/) and [IFTTT](https://ifttt.com/), you can push your updates to LinkedIn automatically
- 02:58 – LinkedIn drives leads
- 03:13 – Every time Neil publishes a blog post, he shares it to every marketing group in LinkedIn 
    - 03:26 – Participate in the group as well and add value
    - 03:32 – [Buffer](https://buffer.com/) is also good for sharing in groups
- 04:07 – That’s it for today’s episode!

### 3 Key Points:

1. Target your offer to the right demographic.
2. You can get higher click-through rates and cheaper clicks in LinkedIn.
3. Posting your blog posts in LinkedIn and sharing them to groups can significantly boost your overall traffic.

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