# How to Differentiate Your Product or Service in a Highly Competitive Market \| Ep\. \#285

**URL:** https://www.singlegrain.com/episodes/marketing-school/how-to-differentiate-your-product-or-service-in-a-highly-competitive-market-ep-285/  
**Published:** 2017-05-12  
**Updated:** 2017-12-06  
**Author:** Selena Templeton  
**Summary:** In Episode \#285, Eric and Neil discuss how to differentiate your product or service in a highly competitive market\. Tune in to find out the 2 main strategies that will\.\.\.  

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In Episode #285, Eric and Neil discuss how to differentiate your product or service in a highly competitive market. Tune in to find out the 2 main strategies that will set you apart from the rest and the importance of having a product that is user-friendly.

### Time Stamped Show Notes:

- 00:27 – Today’s topic: _How to Differentiate Your Product or Service in a Highly Competitive Market_
- 00:40 – Eric’s agency charges more than their competitors but there’s a reason for that 
    - 00:50 – Other agencies charge less and will hand your account to juniors who don’t know what they’re doing and are still figuring things out
    - 01:11 – You end up losing money
    - 01:22 – All of Eric’s people who work with an account have a couple of years’ experience
    - 01:29 – Eric gives access to 3 channels: AdWords and Facebook are two of the channels
    - 01:37 – Eric himself strategizes for the accounts
    - 01:43 – Eric’s agency is different because they bring new ideas
- 02:04 – Two main strategies of Neil’s are creating a unique angle and adjusting your messaging 
    - 02:10 – For creating a unique angle, you choose between Neil’s agency and a big marketing agency who usually hires new graduates
    - 02:46 – Do you want to trust your account with a new graduate or with a small boutique agency where you can work directly with the owner
    - 03:35 – Figuring out a specific angle is the “easiest way to differentiate”
    - 03:45 – You don’t always have to differentiate by changing your product, it’s just about how you pitch it to the consumers
    - 04:06 – [AirBnb](https://www.airbnb.com/) gives you the opportunity to make money from your home versus [HomeAway](https://www.homeaway.com.ph/)’s vacation rentals
- 04:54 – How would you differentiate a product? 
    - 05:00 – Neil’s [Crazy Egg](https://www.crazyegg.com/) may not have all the features that everyone has, but it’s easy to use and it’s accurate
    - 05:09 – Crazy Egg is easier to use than [Hotjar](https://www.hotjar.com/)
    - 05:27 – Neil’s market loves Crazy Egg
- 05:35 – [Marketing School](http://marketingschool.io/) is giving away a free 1 year annual subscription to [Mixmax](https://mixmax.com/), a sales and marketing tool 
    - 05:52 – Subscribe, rate and review [Marketing School](http://marketingschool.io/)
    - 05:57 – Text MARKETINGSCHOOL to 33444
- 06:19 – That’s it for today’s episode!

### 3 Key Points:

1. Offer your service in the way you’d use it yourself.
2. Adjust your pitch to your consumers so that it is appealing and comprehensible.
3. Try to create a better product than your competitors by making your product user-friendly.

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