# How to Deal with Google Updates \| Ep\. \#87

**URL:** https://www.singlegrain.com/episodes/marketing-school/how-to-deal-with-google-updates-ep-87/  
**Published:** 2016-10-26  
**Updated:** 2017-12-06  
**Author:** Selena Templeton  
**Summary:** In Episode \#87 Neil and Eric highlight how you can deal with Google updates\. Listen to learn why not all slide\-down in traffic is because of algorithms, why you don’t have\.\.\.  

---

In Episode #87 Neil and Eric highlight how you can deal with Google updates. Listen to learn why not all slide-down in traffic is because of algorithms, why you don’t have to worry when there’s an update, and the importance of having a checklist in case there is an update.

### Time Stamped Show Notes:

- 00:28 – Today’s topic: _How to deal with Google updates_
- 00:35 – Neil doesn’t deal with updates
- 01:01 – Stick to creating a website that’s best for the user 
    - 01:13 – Don’t worry about specific updates
- 01:17 – Dealing with the updates if you have a negative traffic 
    - 01:21 – <a href="">MozCast</a> talks about updates
    - 01:45 – If you have a traffic drop, check where you need to fix
    - 02:51 – Check [Ahrefs](https://ahrefs.com/) if you have any bad links
    - 02:56 – [Moz](https://moz.com/) and [Majestic](https://majestic.com/) break down which links are spammy
    - 03:04 – Read your content and analyze
- 03:26 – Make sure you have a holistic strategy
- 04:23 – Make sure you have other leverage points
- 04:34 – Drop from traffic doesn’t necessarily mean it’s an algorithm update
- 06:42 – Make sure your processes are documented
- 06:48 – Google traffic update checklist so you know what to do
- 07:18 – Search engines and social media platforms all have updates
- 07:31 – That’s it for today’s episode!

### 3 Key Points:

1. You don’t have to worry about updates when you’re doing nothing wrong.
2. A slide in traffic doesn’t mean it’s because of new algorithms.
3. Get a checklist and have a back-up plan in place.

**Leave some feedback:**

- **What should we talk about next?** Please let us know in the comments below.
- **Did you enjoy this episode?** If so, please leave a short review.

**Connect with us:**

- [NeilPatel.com](http://neilpatel.com/)
- [Quick Sprout](https://www.quicksprout.com/)
- [Growth Everywhere](https://www.singlegrain.com/)
- [Single Grain](https://www.singlegrain.com/)
- [Twitter @neilpatel](https://twitter.com/neilpatel)
- [Twitter @ericosiu](https://twitter.com/ericosiu)