# How to Create Content that People Actually Search For \| Ep\. \#168

**URL:** https://www.singlegrain.com/episodes/marketing-school/how-to-create-content-that-people-actually-search-for-ep-168/  
**Published:** 2017-01-15  
**Updated:** 2017-12-06  
**Author:** Selena Templeton  
**Summary:** In Episode \#168, Eric and Neil discuss how to create content that people actually search for\. Creating content that grabs an audience and attracts visitors requires some effort on your part,\.\.\.  

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In Episode #168, Eric and Neil discuss how to create content that people actually search for. Creating content that grabs an audience and attracts visitors requires some effort on your part, but where do you start? Tune in to find out what drives people to keep reading and how you can create content that is worth the search.

### Time Stamped Show Notes:

- 00:27 – Today’s topic: _How to Create Content that People Actually Search For_
- 00:43 – Shawn Ellis mentions that [SaaStr](https://www.saastr.com/) gets 3M visitors per month 
    - 01:10 – Jason gets asked on [Quora](https://www.quora.com/) and he answers the questions in his blog
    - 01:30 – Check [SaaStr/Quora](https://www.saastr.com/quora/) to know how Jason does it
- 02:04 – Use [Google Keyword Planner](https://adwords.google.com/home/tools/keyword-planner/), [KeywordTool](http://keywordtool.io/), [UberSuggest](https://ubersuggest.io/), and [AnswerThePublic.com](http://answerthepublic.com/) for keyword research
- 02:47 – If you have a team, grab them and ask to brainstorm on a certain topic 
    - 03:15 – You hire a team for a reason
- 03:30 – Neil shares information from [Jason Lemkin’s Quora Q and A blog](https://www.quora.com/profile/Jason-M.-Lemkin)
    - 04:29 – Neil checks Jason Lemkin’s website visitor count
    - 05:08 – Use [Market Muse](https://www.marketmuse.com/) to upgrade your content
- 05:29 – Google is looking for topic relevance
- 05:40 – Look at your search feature 
    - 05:55 – A chat feature like [Intercom](https://www.intercom.com/) helps you to see what people are searching
    - 06:05 – Survey your audience and check your top performing posts
- 06:30 – “Creating cornerstone pieces of content is what generates the most traffic” 
    - 07:12 – Wikipedia is a good example
    - 07:40 – Don’t just create content, creates amazing cornerstone pieces of content
- 08:05 – Eric shares why [OkCupid’s blog](https://theblog.okcupid.com/) stands out 
    - 08:28 – Think about a unique spin that can make you stand out
- 08:38 – SaaStr is getting more than 1 million viewers, but maybe not 3M
- 09:52 – That’s it for today’s episode!

### 3 Key Points:

1. Use your TEAM – brainstorm how to make great content that attracts viewers.
2. Creating cornerstone pieces of content is what generates the most traffic.
3. Think about a unique spin that can make you stand out.

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