# How to Create an Irresistible Product or Service Guarantee \| Ep\. \#437

**URL:** https://www.singlegrain.com/episodes/marketing-school/how-to-create-an-irresistible-product-or-service-guarantee-ep-437/  
**Published:** 2017-10-11  
**Updated:** 2017-12-06  
**Author:** Selena Templeton  
**Summary:** In Episode \#437, Eric and Neil discuss how to create an irresistible product or service guarantee\. Tune in to learn what some of the big brands are doing to provide\.\.\.  

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In Episode #437, Eric and Neil discuss how to create an irresistible product or service guarantee. Tune in to learn what some of the big brands are doing to provide top-notch service guarantees and how you can effectively implement your own.

### Time Stamped Show Notes:

- \[00:27\] – Today’s topic: _How to Create an Irresistible Product or Service Guarantee_
- \[00:38\] – The baseline is to have a 30-day money back guarantee
- \[00:55\] – One of the craziest ideas Neil has heard of is having double money back guarantee
- 01:22 – With [Nordstrom](https://shop.nordstrom.com/) and [Zappos](https://www.zappos.com/), you can return an item as long as you have a receipt
- 02:27 – [Amazon](https://www.amazon.com/) is committed to giving the best customer service 
    - \[02:37\] – Eric bought a TV from them that wasn’t in the best condition when it arrived; Amazon sent a new one without asking for the first TV back
- \[03:06\] – Your guarantee should reflect the quality of your product or service
- 03:45 – [Marketing School](http://marketingschool.io/) is giving away 90-day FREE trial of [Crazy Egg](https://www.crazyegg.com/) which is a visual analytics tool 
    - 03:55 – Go to [SingleGrain.com/giveaway](http://singlegrain.com/giveaway) to get your FREE copy
- \[04:00\] – That’s it for today’s episode!

### 3 Key Points:

1. A 30-day money back guarantee is the baseline for all guarantees.
2. If you have an awesome guarantee, it should reflect the quality of product/service that you have.
3. Some tend to abuse guarantees, so you must trust in your product or service quality.

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The post [How to Create an Irresistible Product or Service Guarantee | Ep. #437](http://marketingschool.io/how-to-create-an-irresistible-product-or-service-guarantee-ep-437/) appeared first on [Marketing School Podcast](http://marketingschool.io/).