# How to Create a First\-Class Case Study \| Ep\. \#149

**URL:** https://www.singlegrain.com/episodes/marketing-school/how-to-create-a-first-class-case-study-ep-149/  
**Published:** 2016-12-27  
**Updated:** 2017-12-06  
**Author:** Selena Templeton  
**Summary:** In Episode \#149, Eric and Neil discuss how to create a first\-class case study\. Tune in to discover the ins and outs of a well\-designed case study and how case\.\.\.  

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In Episode #149, Eric and Neil discuss how to create a first-class case study. Tune in to discover the ins and outs of a well-designed case study and how case studies will boost your marketing and draw in those quality leads you’ve been needing.

### Time Stamped Show Notes:

- 00:27 – Today’s topic: _How to Create a First-Class Case Study_
- 00:40 – It is important to have a data that stands out
- 00:55 – Be specific with numbers
- 01:19 – Start your case study with the result 
    - 01:30 – If you’re doing an SEO, start with the results
    - 01:48 – Neil’s sample headline is “Neil took me from $600K a year to $15M a year”
    - 02:00 – Break down the solution
    - 02:20 – Show people how they can do it too—not just screenshots
    - 02:58 – Break down the form fields into multiple steps to get to the most relevant leads
- 04:11 – [Conversion-Rate-Experts.com](http://www.conversion-rate-experts.com/) has in-depth and well-designed case studies
- 04:30 – Find a good presentation or PDF design with [Dribbble](http://dribbble.com/) and [99designs](https://99designs.com/)
    - 04:40 – Neil was paying $20,000 a month for CRO services
    - 05:10 – They created a lot press and got great leads
    - 05:25 – Case studies can be left open
    - 05:48 – “They key is not getting a lot of leads, it’s getting quality leads.”
- 05:50 – Look at your competitors case studies
- 06:05 – That’s it for today’s episode!

### 3 Key Points:

1. Thoroughness in a case study is what drives the most qualified leads.
2. Data is the most significant part of a case study – make sure it stands out and is executed well.
3. Look at the case studies of your competitors to give you a starting point for your own format.

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