# How to Craft High Converting Explainer Videos \| Ep\. \#119

**URL:** https://www.singlegrain.com/episodes/marketing-school/how-to-craft-high-converting-explainer-videos-ep-119/  
**Published:** 2016-11-27  
**Updated:** 2017-12-06  
**Author:** Selena Templeton  
**Summary:** In Episode \#119, Neil and Eric discuss how you can craft high converting explainer videos for your website\. Listen as they help you uncover the feasibility of having explainer videos\.\.\.  

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In Episode #119, Neil and Eric discuss how you can craft high converting explainer videos for your website. Listen as they help you uncover the feasibility of having explainer videos on every budget and how to craft an excellent explainer video that not only reaches your audience, but gets them hooked on your product.

### Time Stamped Show Notes:

- 00:27 – Today’s topic: _How to Craft High converting Explainer Videos_
- 00:38 – You DO NOT need a very high budget
- 00:45 – [ YouTube Director](https://itunes.apple.com/us/app/youtube-director-for-business/id1093946237?mt=8) allows you to shoot decent videos from your iPhone
- 01:04 – [Video Brewery](http://www.videobrewery.com/) is a market place for videos
- 01:24 – Be involved in crafting your videos
- 01:39 – You need to look at the objections
- 02:14 – Answering objections isn’t enough, you have to make a story
- 03:05 – [ Growth Everywhere’s Squatty Potty](https://growtheverywhere.com/growth-everywhere-interview/bobby-edwards-squatty-potty/) is described as an example
- 04:22 – Short explainer videos don’t get people hooked on your product
- 05:00 – People get hooked by how you good you are at answering questions and objections, building story, and connecting emotionally
- 05:09 – For example, the guy in the crazy egg videos, [Mike O’Bryan](http://www.mikeobrianvoiceovers.com/)
- 06:18 – Talk to your voice-over person beforehand
- 06:38 – Before you give the script, try it yourself first
- 07:05 – [Demo Duck](http://demoduck.com/) and [Switch Video](http://www.switchvideo.com/) offer video services
- 07:23 – [Sandwich Video](http://sandwichvideo.com/) is great for budgets $100K+
- 07:54 – Focus on the script
- 08:12 – That’s it for today’s episode!

### 3 Key Points:

1. You DO NOT need a ton of money to create explainer videos—you can do it on a budget.
2. Write your OWN script, as you are the best person who understands your product.
3. Remember to connect emotionally to your listeners.

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- [Twitter @ericosiu](https://twitter.com/ericosiu)