# How to Craft an Irresistible Hook \| Ep\. \#791

**URL:** https://www.singlegrain.com/episodes/marketing-school/how-to-craft-an-irresistible-hook-ep-791/  
**Published:** 2018-09-30  
**Author:** Selena Templeton  
**Summary:** In episode \#791, Eric and Neil discuss how you can figure out your messaging\. Tune in to hear how you can create an irresistible hook\. TIME\-STAMPED SHOW NOTES: \[00:27\] Today’s\.\.\.  

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In episode #791, Eric and Neil discuss how you can figure out your messaging. Tune in to hear how you can create an irresistible hook.

**TIME-STAMPED SHOW NOTES:**

- \[00:27\] Today’s Topic: _How to Craft an Irresistible Hook_
- \[00:36\] A Hook is something that draws people in.
- \[01:10\] If you think about Squatty Potty (the bathroom accessory), they did $20 Million in revenue.
- \[01:36\] They ran a commercial where a Unicorn was pooping rainbow ice cream and the spokesperson then ate said ice cream.
- \[02:15\] Neil is testing out a headline hook right now.
- \[02:30\] He also offers free resources.
- \[02:45\] [BuzzSumo](https://buzzsumo.com/) is a helpful tool to help you figure out what your hook could be.
- \[03:20\] A lot of it has to do with messaging.
- \[03:30\] [Squatty Potty](https://www.squattypotty.com/) figured out their messaging.
- \[03:52\] Try using [Survey Monkey](https://www.surveymonkey.com/) or [Qualaroo](https://qualaroo.com/) to figure out customers’ pay points.
- \[04:20\] Check out the [Harmon Brothers’](https://harmonbrothers.com/) ads.
- \[05:30\] You can hire people, but that is expensive. It’s better to figure out the messaging and hook on your own.
- \[06:30\] That’s it for Today!
- \[06:35\] Go [here](http://marketingschool.io/stats) to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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The post [How to Craft an Irresistible Hook | Ep. #791](https://marketingschool.io/how-to-craft-an-irresistible-hook-ep-791/) appeared first on [Marketing School Podcast](https://marketingschool.io/).