# How to Craft an Irresistible Headline \| Ep\. \#876

**URL:** https://www.singlegrain.com/episodes/marketing-school/how-to-craft-an-irresistible-headline-ep-876/  
**Published:** 2018-12-24  
**Author:** Selena Templeton  
**Summary:** In episode \#876, we discuss how you can craft an irresistible headline\. Tune in to hear our tricks for great headlines\. We have committed to throwing a FREE Marketing School\.\.\.  

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In episode #876, we discuss how you can craft an irresistible headline. Tune in to hear our tricks for great headlines.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress [here](http://marketingschool.io/stats/)!

**TIME-STAMPED SHOW NOTES:**

- \[00:27\] Today’s Topic: _How to Craft an Irresistible Headline_
- \[01:05\] 8 out of 10 people will read your headline, 2 out of 10 will read the rest of the copy.
- \[01:40\] Don’t bait people, instead survey people using [Survey Monkey](https://www.surveymonkey.com/).
- \[02:25\] David Ogilvy, the father of advertising, said 80 cents of the dollar is spent on the headline.
- \[03:00\] Have a hook.
- \[03:12\] [Swiped](http://swiped.co/) has some of the best copywriters in the world, so draw inspiration from them.
- \[04:18\] Run an A/B Split Test using variations of the title.
- \[05:22\] Keep your hook the same, but change a small element of it to target different people.
- \[05:28\] That’s it for today!
- \[05:33\] Go [here](http://marketingschool.io/stats) to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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- [NeilPatel.com](http://neilpatel.com/)
- [Quick Sprout](https://www.quicksprout.com/)
- [Growth Everywhere](https://growtheverywhere.com/)
- [Single Grain](https://www.singlegrain.com/)
- [Twitter @neilpatel](https://twitter.com/neilpatel)
- [Twitter @ericosiu](https://twitter.com/ericosiu)

The post [How to Craft an Irresistible Headline | Ep. #876](https://marketingschool.io/how-to-craft-an-irresistible-headline-ep-876/) appeared first on [Marketing School Podcast](https://marketingschool.io/).