# How to Consolidate Your Marketing\| Ep\. \#670

**URL:** https://www.singlegrain.com/episodes/marketing-school/how-to-consolidate-your-marketing-ep-670/  
**Published:** 2018-06-01  
**Author:** Selena Templeton  
**Summary:** In episode \#670, Eric and Neil discuss how you can consolidate your marketing\. Tune in to hear how you can get back to basics\. TIME\-STAMPED SHOW NOTES: \[00:27\] Today’s Topic:\.\.\.  

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In episode #670, Eric and Neil discuss how you can consolidate your marketing. Tune in to hear how you can get back to basics.

**TIME-STAMPED SHOW NOTES:**

- \[00:27\] Today’s Topic: _How to Consolidate Your Marketing_
- \[00:36\] When you look at anyone in marketing trying to grow a company, they don’t know what to do first or even how to do them.
- \[01:03\] Eric has about 40 tools in his marketing stack, which is crazy, because that’s the number after they consolidated everything.
- \[01:14\] It’s overwhelming. The operations guy keeps telling him to prune the tools.
- \[01:31\] When you shut a tool down, you drop the ball on five things, so it’s a slow process.
- \[01:58\] Some of the tools Eric stopped using have resurfaced, because his team has decided to retest them.
- \[02:40\] Eric’s team tried to shed a link cloaking tool, which has since been reincorporated.
- \[02:50\] The point is that paying for all these unnecessary tools is like death by a thousand cuts.
- \[02:55\] Neil says stick to the basics.
- \[03:05\] He posts social media content manually.
- \[03:20\] Neil’s team uses [Google Analytics](https://analytics.google.com/analytics/web/), [Google Search Console](https://www.google.com/webmasters/tools/home), [HubSpot](https://www.hubspot.com/), [SEMRush](https://www.semrush.com/), and a product management solution.
- \[03:44\] [SAP](https://www.sap.com/index.html) and [Oracle](https://www.oracle.com/index.html) combine a lot of tasks into one product.
- \[04:05\] Eric’s team needs to get better at consolidating.
- \[04:15\] When your team is testing tools you’ve already gotten rid of, they are wasting time.
- \[04:44\] Using [Segment](https://segment.com/) is going to allow you to consolidate your data.
- \[05:05\] Prune every quarter.
- \[05:15\] Whenever you have too much going on, look at what’s driving results and dump the rest.
- \[05:45\] Decision fatigue is at play here.
- \[05:55\] That’s it for today!
- \[05:59\] Go to [Singlegrain.com/Giveway](https://www.singlegrain.com/giveaway) for a special marketing tool giveaway!

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The post [How to Consolidate Your Marketing| Ep. #670](https://marketingschool.io/how-to-consolidate-your-marketing-ep-670/) appeared first on [Marketing School Podcast](https://marketingschool.io/).