# How to Build a Sellable Website \| Ep\. \#207

**URL:** https://www.singlegrain.com/episodes/marketing-school/how-to-build-a-sellable-website-ep-207/  
**Published:** 2017-02-23  
**Updated:** 2017-12-06  
**Author:** Selena Templeton  
**Summary:** In Episode \#207, Eric and Neil discuss how you can build a sellable website\. Tune in to learn how to create a sellable website, why you should think long\-term in regards to what you\.\.\.  

---

In Episode #207, Eric and Neil discuss how you can build a sellable website. Tune in to learn how to create a sellable website, why you should think long-term in regards to what you build, and how to choose a niche big enough to leave room for growth.

### Time Stamped Show Notes:

- 00:27 – Today’s topic: _How to Build a Sellable Website_
- 00:35 – “Don’t think about trying to make a cookbook and sell it off the bat”
- 00:41 – Create value
- 00:53 – Check [FEInternational](https://feinternational.com/) for resources on how to value your website
- 01:06 – Look for something with repeatable and scalable traffic sources 
    - 01:32 – Check acquisitions, all your traffic, and your channels
- 01:45 – Make sure your website has clean code 
    - 01:52 – Neil doesn’t buy websites with messy code
- 02:25 – Have a clean layout and design 
    - 02:35 – “Nicely designed websites convert better”
- 02:55 – Have a clean backlink profile 
    - 03:01 – Use [Ahrefs](https://ahrefs.com) or [SEMrush](https://www.semrush.com/)
    - 03:12 – Check for the bad links coming in
- 03:34 – Think long-term 
    - 03:45 – Don’t do shady stuff or use shady content
    - 04:20 – Doing unethical things will it make it more difficult to sell your website
- 04:38 – Stability of income 
    - 04:45 – People check your website if there’s a potential for growth
- 05:30 – Make sure you have a big enough market for your website 
    - 05:48 – Don’t pick a niche that is too small, making you dominant, but not profitable
- 06:28 – Check [FEInternational](https://feinternational.com/) on how they value websites 
    - 06:55 – [Flippa](https://flippa.com/) and [Empire Flipper](https://empireflippers.com)
- 07:10 – Put a process in place 
    - 07:47 – [Sweet Process](http://www.sweetprocess.com) can help you document your process
- 08:00 – That’s it for today’s episode!

### 3 Key Points:

1. Create a website that is valuable and nicely designed.
2. Be in a larger niche—there’s more room for growth and increase of sales.
3. Document your process making it easier for future buyers to work around your website.

**Leave some feedback:**

- **What should we talk about next?** Please let us know in the comments below.
- **Did you enjoy this episode?** If so, please leave a short review.

**Connect with us:**

- [NeilPatel.com](http://neilpatel.com/)
- [Quick Sprout](https://www.quicksprout.com/)
- [Growth Everywhere](https://growtheverywhere.com/)
- [Single Grain](https://www.singlegrain.com/)
- [Twitter @neilpatel](https://twitter.com/neilpatel)
- [Twitter @ericosiu](https://twitter.com/ericosiu)