# How To Build A Personal Brand \| Ep\. \#403

**URL:** https://www.singlegrain.com/episodes/marketing-school/how-to-build-a-personal-brand-ep-403/  
**Published:** 2017-09-07  
**Updated:** 2017-12-06  
**Author:** Selena Templeton  
**Summary:** In Episode \#403, Eric and Neil discuss how to build a personal brand\. Tune in to learn the difference between a corporate and personal brand\. You’ll also hear how Eric\.\.\.  

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In Episode #403, Eric and Neil discuss how to build a personal brand. Tune in to learn the difference between a corporate and personal brand. You’ll also hear how Eric and Neil built their own personal brands up to where they are now.

### Time Stamped Show Notes:

- 00:27 – Today’s topic: _How To Build A Personal Brand_
- 00:41 – Building a personal brand opens up a lot of opportunities
- 01:00 – Neil had met various billionaires while building his personal brand
- 01:25 – Neil learned that you’re not going to build your personal brand unless you’re marketing yourself daily
- 01:44 – There’s a difference between a corporate brand and personal brand
    - 01:54 – Corporate brands can be sold
    - 02:05 – Michael Jordan, which is already a personal brand, cost millions and there’s just one of him
    - 02:23 – If Michael Jordan passes away, his personal brand will be gone too
    - 02:31 – Corporate brands will just continue to increase their market price
- 02:47 – Eric started his personal brand by way of his podcast which had single digit downloads
- 02:59 – When you put your content online, you constantly get better and can see what is getting the attention
- 03:20 – [Gary Vaynerchuk](https://www.garyvaynerchuk.com/) has all the attention now and he’s all over social media
    - 03:36 – He has 8 people in his personal marketing team
    - 03:48 – He’s always trying new things
- 03:56 – Start slow, be consistent and gradually expand
- 04:03 – [Marketing School](http://marketingschool.io/) is giving away a free 1 year subscription to [Crazy Egg](https://www.crazyegg.com/) which is a visual analytics tool
    - 04:45 – Go to [SingleGrain.com/giveaway](http://singlegrain.com/giveaway) for multiple entries
- 05:00 – That’s it for today’s episode!

### 3 Key Points:

1. Consistency in marketing yourself is what builds a personal brand.
2. While you can’t really sell your personal brand, it opens a lot of opportunities for you.
3. Update your online channels everyday and continuously grow your online presence.

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