# How to Build a 6 Figure Software Business in 10 Months \| Ep\. \#816

**URL:** https://www.singlegrain.com/episodes/marketing-school/how-to-build-a-6-figure-software-business-in-10-months-ep-816/  
**Published:** 2018-10-25  
**Author:** Selena Templeton  
**Summary:** In episode \#816, Eric and Neil discuss how to build a 6 figure software business in under a year\. Tune in to hear the secrets to their successes\. Eric and\.\.\.  

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In episode #816, Eric and Neil discuss how to build a 6 figure software business in under a year. Tune in to hear the secrets to their successes.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress [here](http://marketingschool.io/stats/)!

**TIME-STAMPED SHOW NOTES:**

- \[00:27\] Today’s Topic: _How to Build a 6 Figure Software Business in 10 Months_
- \[00:36\] Eric has created a software company called [ClickFlow](https://www.clickflow.com/). Clickflow takes Google Search Console data and will then tell you how many people are clicking on your title.
- \[01:05\] Clickflow helps you A/B test your title tag in order to get the max amount of clicks.
- \[01:20\] Clickflow is a subscription service that charges monthly or annually.
- \[01:27\] They are now making six figures in less than ten months.
- \[2:00\] Eric didn’t have a built-in audience to leverage. He achieved his goals with hard work.
- \[02:20\] He did a lot of cold outreach.
- \[02:30\] He emailed people with the subject line, “Feedback”.
- \[02:45\] He targeted websites he thought would be a good fit and had good rankings.
- \[03:02\] People actually responded and bought the software off the cold email outreach.
- \[03:50\] He did hit a small segment of his email list (300 or so) and sent a couple lines in an email and managed to pre-sell $10,000 for the tool.
- \[04:20\] He used that money to help build the tool.
- \[05:15\] Eric met one of the Co-Founders of [ClickFunnels](https://www.clickfunnels.com/).
- \[05:31\] Russell Brunson and Grant Cardone’s TedX talk serves as a webinar.
- \[05:47\] They also offered software and courses for free or little money.
- \[06:00\] Bundling the offer makes everything more valuable.
- \[06:10\] Eric bundled his software and some courses and this allowed the company to make some cash up front.
- \[06:50\] It’s all about targeting the right audience.
- \[07:04\] Clickflow has a lower-level price to start.
- \[07:20\] The majority of their revenue comes from the larger accounts. The smaller accounts churn, because they don’t get that much value from the software.
- \[07:50\] Large companies like doing annual plans.
- \[08:15\] Eric landed some large companies through cold outreach.
- \[08:22\] They use a tool called [Outreach](https://www.outreach.io/), which automates your outreach.
- \[09:05\] If you use [Datanyze](https://www.datanyze.com/), you put in search parameters.
- \[09:25\] [LinkedHelper](https://linkedhelper.com/) or [Hunter](https://hunter.io/) will help you scrape private email addresses from LinkedIn.
- \[09:55\] Load the emails into Outreach and set up an email sequence.
- \[10:50\] You don’t need a built-in audience, you just need to do outreach.
- \[11:20\] That’s all for today!
- \[11:37\] Go [here](http://marketingschool.io/stats) to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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- [NeilPatel.com](http://neilpatel.com/)
- [Quick Sprout](https://www.quicksprout.com/)
- [Growth Everywhere](https://growtheverywhere.com/)
- [Single Grain](https://www.singlegrain.com/)
- [Twitter @neilpatel](https://twitter.com/neilpatel)
- [Twitter @ericosiu](https://twitter.com/ericosiu)

The post [How to Build a 6 Figure Software Business in 10 Months | Ep. #816](https://marketingschool.io/how-to-build-a-6-figure-software-business-in-10-months-ep-816/) appeared first on [Marketing School Podcast](https://marketingschool.io/).