# How to Analyze Your Competition in Less Than 10 Minutes \| Ep\. \#245

**URL:** https://www.singlegrain.com/episodes/marketing-school/how-to-analyze-your-competition-in-less-than-10-minutes-ep-245/  
**Published:** 2017-04-02  
**Updated:** 2017-12-06  
**Author:** Selena Templeton  
**Summary:** In Episode \#245, Eric and Neil discuss how to analyze your competition in less than 10 minutes\. Tune in to find out the tools that Eric and Neil have tried\.\.\.  

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In Episode #245, Eric and Neil discuss how to analyze your competition in less than 10 minutes. Tune in to find out the tools that Eric and Neil have tried and tested. They tell you exactly what your competitors are doing—from their best keywords to their top performing content. Learn what you need to so that you can stay ahead of the game.

### Time Stamped Show Notes:

- 00:27 – Today’s topic: _How to Analyze Your Competition in Less Than 10 Minutes_
- 00:35 – Neil suggests going to [SEMrush](https://www.semrush.com/) to put in your competitor’s URL and see the keywords that are getting them traffic 
    - 00:49 – Take the URLs and run them on [Ahrefs](https://growtheverywhere.com/ahrefs) to see the number of backlinks
    - 00:54 – Go to the webpage to see the content
    - 00:57 – Look at the pages that rank on Google using the key terms
    - 01:07 – Then, go to your site to create content with more keywords
- 01:23 – Use [Adbeat](http://www.adbeat.com/) for advertising
- 01:29 – [SpyFu](https://www.spyfu.com/) is good for keyword research
- 01:33 – [Built With](https://builtwith.com/) helps you know the technology your competitors are using
- 02:07 – Use [WhatRunsWhere](https://www.whatrunswhere.com/) to show the graphics and display of your competitors
- 02:18 – Go to your competitor’s Facebook page and go to [BuzzSumo](http://buzzsumo.com/) to see what worked for them
- 02:44 – Check their lead share posts to see the content that people like and don’t like
- 03:00 – Eric likes [Ahrefs](https://growtheverywhere.com/ahrefs) as it is similar to SEMRush 
    - 03:21 – Go to the top pages section in Ahrefs
    - 03:36 – Ahref’s gap analysis tool
    - 03:58 – Ahref’s keyword difficulty tool
- 04:19 – Go to [GrowthEverywhere.com/Ahrefs](https://growtheverywhere.com/ahrefs) to check it out
- 04:29 – Eric uses [Screaming Frog](https://www.screamingfrog.co.uk/) to crawl a website
- 05:00 – Check [SimilarWeb](https://www.similarweb.com/), too
- 05:10 – That’s it for today’s episode!

### 3 Key Points:

1. Utilize the online tools that are already available and ready your pockets for the paid ones.
2. Knowing what your competitor is up helps you to stay at the top of your game.
3. Doing a full and well-studied analysis takes more than just 10 minutes, but you’ll get used to it in time.

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