# How Successful Marketers Think \| Ep\. \#630

**URL:** https://www.singlegrain.com/episodes/marketing-school/how-successful-marketers-think-ep-630/  
**Published:** 2018-04-22  
**Author:** Selena Templeton  
**Summary:** In episode \#630, Eric and Neil explain how successful marketers think\. Tune in to hear what you should be doing to become a more successful marketer\. TIME\-STAMPED SHOW NOTES: \[00:27\]\.\.\.  

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In episode #630, Eric and Neil explain how successful marketers think. Tune in to hear what you should be doing to become a more successful marketer.

**TIME-STAMPED SHOW NOTES:**

- \[00:27\] Today’s Topic: _How Successful Marketers Think_
- \[00:35\] Successful marketers are numb to failure.
- \[00:45\] Most experiments are going to fail, but as long as you continue to improve by 1%/week, that will be a 50% gain over the course of a year.
- \[01:13\] Consistency is key!
- \[01:20\] It takes time to get things right, but you have to stay the course.
- \[01:45\] Eric writes thousands of blog posts, even though he has terrible grammar. He knows it is important to follow through and be consistent.
- \[01:50\] Be a T-shaped marketer.
- \[02:30\] Spot trends! If you are not good at spotting trends, keep reading news sites and stay on top of things.
- \[03:25\] Things change so quickly in marketing.
- \[04:45\] If you are not thinking about ROI, you are not going to succeed in the marketing world.
- \[05:20\] It’s important to be data-driven; the numbers do not lie.
- \[05:59\] Don’t be afraid to shake up whatever industry you are in.
- \[06:12\] Neil is willing to do this by taking competitors products or services, copying them, and then offering them for free.
- \[06:51\] That’s all for today!
- \[06:57\] Go to [Singlegrain.com/Giveway](https://www.singlegrain.com/giveaway) for a special marketing tool giveaway!

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- [Twitter @ericosiu](https://twitter.com/ericosiu)

The post [How Successful Marketers Think | Ep. #630](https://marketingschool.io/how-successful-marketers-think-ep-630/) appeared first on [Marketing School Podcast](https://marketingschool.io/).