# How SEO Is Going to Change in 2018 \| Ep\. \#465

**URL:** https://www.singlegrain.com/episodes/marketing-school/how-seo-is-going-to-change-in-2018-ep-465/  
**Published:** 2017-11-08  
**Updated:** 2017-12-06  
**Author:** Selena Templeton  
**Summary:** In Episode \#465, Eric and Neil discuss how SEO is going to change in 2018\. You’ll find out why that \#1 spot in a search result is becoming more and\.\.\.  

---

In Episode #465, Eric and Neil discuss how SEO is going to change in 2018. You’ll find out why that #1 spot in a search result is becoming more and more crucial for the purpose of voice searches. You’ll also hear what will affect your likelihood of appearing first.

### Time Stamped Show Notes:

- \[00:27\] – Today’s topic: _How SEO Is Going to Change in 2018_
- \[00:40\] – Voice searches are becoming more and more popular
- \[00:49\] – If you’re going after a voice search, you’re only going to get one result
    - \[01:06\] – Gaining the first position for search results is crucial
- \[01:27\] – Google has been investing so much into voice
- \[02:00\] – In Google’s algorithm, one factor is the brand query
    - \[02:12\] – People are searching for keywords associated with the brand, like “Neil Patel SEO”
    - \[02:32\] – It’s one of the hardest factors to manipulate
- 02:40 – [Marketing School](http://marketingschool.io/) is giving away 90-day FREE trial to [Crazy Egg](https://www.crazyegg.com/) which is a visual analytics tool
    - 02:52 – Go to [SingleGrain.com/giveaway](http://singlegrain.com/giveaway) to get your FREE copy
- \[02:56\] – That’s it for today’s episode!

### 3 Key Points:

1. The use of voice search in mobile devices has been growing significantly.
2. The first spot in a search result is becoming more crucial as voice search will only show one result.
3. People are using brand queries that can affect a brand’s standing in a search result.

**Leave some feedback:**

- **What should we talk about next?** Please let us know in the comments below.
- **Did you enjoy this episode?** If so, please leave a short review.

**Connect with us:**

- [NeilPatel.com](http://neilpatel.com/)
- [Quick Sprout](https://www.quicksprout.com/)
- [Growth Everywhere](https://growtheverywhere.com/)
- [Single Grain](https://www.singlegrain.com/)
- [Twitter @neilpatel](https://twitter.com/neilpatel)
- [Twitter @ericosiu](https://twitter.com/ericosiu)

The post [How SEO Is Going to Change in 2018 | Ep. #465](http://marketingschool.io/how-seo-is-going-to-change-in-2018-ep-465/) appeared first on [Marketing School Podcast](http://marketingschool.io/).