# How Often Should You Run Experiments? \| Ep\. \#650

**URL:** https://www.singlegrain.com/episodes/marketing-school/how-often-should-you-run-experiments-ep-650/  
**Published:** 2018-05-12  
**Author:** Selena Templeton  
**Summary:** In episode \#650, Eric and Neil discuss how often you should be running experiments\. Tune in to hear when, why, and how you should be running experiments\. TIME\-STAMPED SHOW NOTES:\.\.\.  

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In episode #650, Eric and Neil discuss how often you should be running experiments. Tune in to hear when, why, and how you should be running experiments.

**TIME-STAMPED SHOW NOTES:**

- \[00:27\] Today’s Topic: _How Often Should You Run Experiments?_
- \[00:39\] Eric thinks you should be running experiments every single week.
- \[00:55\] For Eric’s site, they run experiments on the site itself and the business.
- \[01:05\] They use [ North Star](https://growthhackers.com/articles/north-star-metric) to run these experiments and Eric loves the Leaderboard function.
- \[01:45\] The more experiments you run, the better off you are.
- \[01:52\] However, it’s hard to run experiments when you don’t have enough traffic.
- \[02:04\] Once you get enough conversion points (500 per month), you can run 1-2 experiments per month because you will be able to see micro and macro conversions.
- \[02:28\] A micro conversion could be someone going to your checkout page.
- \[02:36\] A macro conversion could be more sales in general.
- \[03:00\] If you’re a small business, it’s ok to track micro conversions only.
- \[03:22\] In the short run, if you can’t optimize for conversions and sales, your experimentation should be around traffic generation. Use [Similar Web](https://www.similarweb.com/), [SEMRush](https://www.semrush.com/), and [AHREFS](https://ahrefs.com/).
- \[04:15\] [ _Managing Oneself_](https://www.amazon.com/Managing-Oneself-Harvard-Business-Classics/dp/142212312X) is a short booklet that talks about the importance of feedback analysis.
- \[05:14\] There isn’t one experiment that will make you a major success, but rather a lot of little things that add up.
- \[05:36\] Make sure to break down the experiments to focus on tiny aspects of your business.
- \[06:28\] Running experiments over time lets you see what your strengths and weaknesses are.
- \[06:44\] That’s all for today!
- \[06:46\] Go to [Singlegrain.com/Giveway](https://www.singlegrain.com/giveaway) for a special marketing tool giveaway!

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The post [How Often Should You Run Experiments? | Ep. #650](https://marketingschool.io/how-often-should-you-run-experiments-ep-650/) appeared first on [Marketing School Podcast](https://marketingschool.io/).