# How Often Do You Really Need to Blog \| Ep\. \#660

**URL:** https://www.singlegrain.com/episodes/marketing-school/how-often-do-you-really-need-to-blog-ep-660/  
**Published:** 2018-05-22  
**Author:** Selena Templeton  
**Summary:** In episode \#660, Eric and Neil discuss how often you need to blog\. Tune in to hear how often you should be blogging and why it matters\. TIME\-STAMPED SHOW NOTES:\.\.\.  

---

In episode #660, Eric and Neil discuss how often you need to blog. Tune in to hear how often you should be blogging and why it matters.

**TIME-STAMPED SHOW NOTES:**

- \[00:27\] Today’s Topic: _How Often Do You Really Need to Blog_
- \[00:35\] Some people say quality, others say quantity.
- \[00:48\] [Hubspot](https://www.hubspot.com/) has a $4 Billion market cap.
- \[01:02\] They also get 6 million visitors per month.
- \[01:26\] From a traffic perspective, you want to blog as much as possible.
- \[01:33\] This means 4-10 times per day!
- \[01:36\] Look at how many posts [Business Insider](http://www.businessinsider.com/), [HuffPo](https://www.huffingtonpost.com/), [Mashable](https://mashable.com/), and [Buzzfeed](https://www.buzzfeed.com/) generate each day.
- \[01:46\] Quantity is key if you just want traffic.
- \[02:00\] Neil posts once per day.
- \[02:30\] HuffPo has a contributor network. The more contributors, the more content. They are playing a numbers game.
- \[02:56\] Neil’s site is more balanced, because the quality is much higher than sites that publish a bunch of stories each day.
- \[03:38\] You absolutely must be consistent.
- \[03:55\] Neil likes blogging frequently, but also makes sure the quality is high.
- \[04:22\] There isn’t an exact formula with blogging.
- \[04:30\] Take the posts that are doing well ([Google Analytics](https://analytics.google.com/)) and update them to include your highest-ranking keywords.
- \[05:20\] You need to remain top-of-mind. The more you can publish, the more touch points you will have.
- \[05:45\] Eventually, being top-of-mind will earn you more traffic and conversions.
- \[05:50\] That’s all for today!
- \[05:54\] Go to [Singlegrain.com/Giveway](https://www.singlegrain.com/giveaway) for a special marketing tool giveaway!

**Leave some feedback:**

- **What should we talk about next?** Please let us know in the comments below.
- **Did you enjoy this episode?** If so, please leave a short review.

**Connect with us:**

- [NeilPatel.com](http://neilpatel.com/)
- [Quick Sprout](https://www.quicksprout.com/)
- [Growth Everywhere](https://growtheverywhere.com/)
- [Single Grain](https://www.singlegrain.com/)
- [Twitter @neilpatel](https://twitter.com/neilpatel)
- [Twitter @ericosiu](https://twitter.com/ericosiu)

The post [How Often Do You Really Need to Blog | Ep. #660](https://marketingschool.io/how-often-do-you-really-need-to-blog-ep-660/) appeared first on [Marketing School Podcast](https://marketingschool.io/).