# How Newsletters Are Dead: You Should Do this Instead \| Ep\. \#558

**URL:** https://www.singlegrain.com/episodes/marketing-school/how-newsletters-are-dead-you-should-do-this-instead-ep-558/  
**Published:** 2018-02-09  
**Author:** Selena Templeton  
**Summary:** In episode \#558, Eric and Neil explain why newsletters are dying out and how chatbots are the next big thing\. Tune in to hear how to leverage your chatbots for\.\.\.  

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In episode #558, Eric and Neil explain why newsletters are dying out and how chatbots are the next big thing. Tune in to hear how to leverage your chatbots for better results.

**Time-Stamped Show Notes:**

- \[00:27\] Today’s Topic: _How Newsletters Are Dead: You Should Do this Instead_
- \[00:45\] Eric and Neil still have newsletters, but engagement is dropping.
- \[01:01\] It’s harder to get results because it can get filtered out or lost in the shuffle with the tons of emails everyone gets everyday.
- \[01:26\] You need to come up with new ways to connect.
- \[01:38\] Build up communities via social media and other outlets.
- \[01:54\] YouTube and chatbots have been great outlets for Eric and his clients.
- \[02:11\] [Alex Becker](http://alexbecker.org/) does email a lot, but he is focused on building up his messenger subscribership.
- \[02:36\] Though newsletters are unpopular, they are still effective.
- \[02:45\] Eric and Neil have been moving towards shifting this message to chatbots.
- \[03:15\] [Growth Everywhere](https://growtheverywhere.com/) added the [Facebook Messenger App](https://www.messenger.com/) and they have seen great results from that.
- \[03:38\] [ManyChat](https://manychat.com/) has growth tools that are helpful.
- \[03:54\] One of Eric’s most profitable campaign is shifting to chatbots.
- \[04:15\] Collect emails through things like content upgrades.
- \[05:05\] Always collect emails, because you don’t know when Facebook will change their algorithm and traffic will drop.
- \[05:15\] [Zapier](https://zapier.com/) can work with ManyChat.
- \[05:30\] The bot will collect the email and it will be sent to your CRM and your webinar provider.
- \[05:54\] That’s all for today!
- \[05:56\] Go to [Singlegrain.com/Giveway](https://www.singlegrain.com/giveaway) for a special edition of Crazy Egg, the heat mapping tool.

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**Connect with us:**

- [NeilPatel.com](http://neilpatel.com/)
- [Quick Sprout](https://www.quicksprout.com/)
- [Growth Everywhere](https://growtheverywhere.com/)
- [Single Grain](https://www.singlegrain.com/)
- [Twitter @neilpatel](https://twitter.com/neilpatel)
- [Twitter @ericosiu](https://twitter.com/ericosiu)

The post [How Newsletters Are Dead: You Should Do this Instead | Ep. #558](http://marketingschool.io/how-newsletters-are-dead-you-should-do-this-instead-ep-558/) appeared first on [Marketing School Podcast](http://marketingschool.io/).