# How Many Marketing Funnels Do You Need \| Ep\. \#761

**URL:** https://www.singlegrain.com/episodes/marketing-school/how-many-marketing-funnels-do-you-need-ep-761/  
**Published:** 2018-08-31  
**Author:** Selena Templeton  
**Summary:** In episode \#761, Eric and Neil discuss how many funnels you need\. Tune in to hear why more funnels doesn’t always equal greater success\. TIME\-STAMPED SHOW NOTES: \[00:27\] Today’s Topic:\.\.\.  

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In episode #761, Eric and Neil discuss how many funnels you need. Tune in to hear why more funnels doesn’t always equal greater success.

**TIME-STAMPED SHOW NOTES:**

- \[00:27\] Today’s Topic: _How Many Marketing Funnels Do You Need_
- \[00:40\] [ConvertKit](https://convertkit.com/) and [Drift](https://www.drift.com/) are useful funnels.
- \[00:55\] Using too many gets confusing.
- \[01:11\] Neil has one marketing funnel.
- \[01:27\] He segments inside the funnel, so by segmenting he can pitch offers based on the path the customer follows.
- \[01:44\] Even people who love funnels, tend to pare it down to one main funnel.
- \[02:08\] With too many funnels, you can easily lose track of things.
- \[02:44\] Once you have one advanced funnel, it’s easier to improve upon it.
- \[03:08\] Testing and improving on efunnel is better than having multiple, complicated funnels.
- \[03:40\] Base your upsells and downsells from the info gained in the first funnel.
- \[03:55\] Make your funnel like a “Choose Your Own Adventure”, so it can be personalized to each visitor.
- \[04:25\] It’s important to see how people interact with your brand.
- \[04:44\] That’s it for today!
- \[04:48\] Go to [Singlegrain.com/Giveway](https://www.singlegrain.com/giveaway) for a special marketing tool giveaway!

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The post [How Many Marketing Funnels Do You Need | Ep. #761](https://marketingschool.io/how-many-marketing-funnels-do-you-need-ep-761/) appeared first on [Marketing School Podcast](https://marketingschool.io/).