# How Google Search Console Can Help You Avoid a Penalty \| Ep\. \#835

**URL:** https://www.singlegrain.com/episodes/marketing-school/how-google-search-console-can-help-you-avoid-a-penalty-ep-835/  
**Published:** 2018-11-13  
**Author:** Selena Templeton  
**Summary:** In episode \#835, we discuss how the Google Search Console can help you avoid a penalty\. Tune in to hear how GSC can help you\. We have committed to throwing\.\.\.  

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In episode #835, we discuss how the Google Search Console can help you avoid a penalty. Tune in to hear how GSC can help you.

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**TIME-STAMPED SHOW NOTES:**

- \[00:27\] Today’s Topic: _How Google Search Console Can Help You Avoid a Penalty_
- \[00:35\] Most people have a drop in traffic at some point.
- \[00:50\] Large drops indicate a penalty, otherwise, it’s normal.
- \[01:03\] [GSC](https://search.google.com/search-console/about) tells you when you have errors; you will receive emails.
- \[01:20\] Don’t wait for your traffic to drop, check which the traffic status of your pages on a monthly basis.
- \[01:45\] Compare the content of top ten ranked sites with yours.
- \[02:18\] Check the Search Analytics section on GSC, make sure you click CTR, Impressions, and Clicks.
- \[02:50\] Then go to the “Pages” section.
- \[03:00\] Look for pages with a high impression count and low click-through rate.
- \[03:15\] This means you don’t have a good enough title or meta-description.
- \[03:30\] Low for B2B is below 1% CTR.
- \[03:50\] When optimizing title tags, click through to individual pages and click the “queries radio” button. This will show keywords and data.
- \[04:44\] Check to see where you are having page speed issues, as well.
- \[04:57\] Look at GSC once per week.
- \[05:10\] Build that into your workflow.
- \[05:33\] SEO is no longer about building links and optimizing code, it’s about optimizing the user experience.
- \[05:39\] That’s it for today!
- \[05:44\] Go [here](http://marketingschool.io/stats) to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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The post [How Google Search Console Can Help You Avoid a Penalty | Ep. #835](https://marketingschool.io/how-google-search-console-can-help-you-avoid-a-penalty-ep-835/) appeared first on [Marketing School Podcast](https://marketingschool.io/).