# How Developers Drive More Traffic Than Marketers \| Ep\. \#827

**URL:** https://www.singlegrain.com/episodes/marketing-school/how-developers-drive-more-traffic-than-marketers-ep-827/  
**Published:** 2018-11-05  
**Author:** Selena Templeton  
**Summary:** In episode \#827, we discuss how developers drive more traffic\. Tune in to hear what they can do that marketers cannot\. We have committed to throwing a FREE Marketing School\.\.\.  

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In episode #827, we discuss how developers drive more traffic. Tune in to hear what they can do that marketers cannot.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress [here](http://marketingschool.io/stats/)!

**TIME-STAMPED SHOW NOTES:**

- \[00:27\] Today’s Topic: _How Developers Drive More Traffic Than Marketers_
- \[00:40\] Dropbox and Facebook didn’t grow through paid ads, but through leveraging developers.
- \[01:10\] The tactics people have used in the past won’t work now.
- \[01:20\] A new tactic is to create tools.
- \[01:32\] If you give away a free tool, traffic will increase.
- \[01:53\] Tools have a cheaper cost per acquisition.
- \[02:20\] It’s called product-led growth.
- \[02:21\] [Hubspot](https://www.hubspot.com/) used to charge for their CRM, but they now have their own chat tool and website grader that they offer for free.
- \[03:00\] They lock people out from certain features, which is a great tactic.
- \[03:20\] Get creative. Use design and development as well.
- \[03:58\] Check out [ProfitWell](https://www.profitwell.com/).
- \[04:10\] They will show you what the cost per customer is or should be.
- \[04:33\] That’s all for today!
- \[04:38\] Go [here](http://marketingschool.io/stats) to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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The post [How Developers Drive More Traffic Than Marketers | Ep. #827](https://marketingschool.io/how-developers-drive-more-traffic-than-marketers-ep-827/) appeared first on [Marketing School Podcast](https://marketingschool.io/).