# How Books Can Make You More Money \(Even if You Don’t Read Them\) \| Ep\. \#869

**URL:** https://www.singlegrain.com/episodes/marketing-school/how-books-can-make-you-more-money-even-if-you-dont-read-them-ep-869/  
**Published:** 2018-12-17  
**Author:** Selena Templeton  
**Summary:** In episode \#869, we discuss how books can make you more money\. Tune in to hear how a book can increase your sales numbers\. We have committed to throwing a\.\.\.  

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In episode #869, we discuss how books can make you more money. Tune in to hear how a book can increase your sales numbers.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress [here](http://marketingschool.io/stats/)!

**TIME-STAMPED SHOW NOTES:**

- \[00:27\] Today’s Topic: _How Books Can Make You More Money (Even if You Don’t Read Them)_
- \[00:40\] Frank Kern was able to make money from books by giving one away.
- \[00:52\] Book funnels work.
- \[01:10\] Even though the buyers only pay for shipping, your costs will still be low.
- \[01:20\] However, you won’t make much back.
- \[01:34\] You recoup costs by getting the buyers to buy from you again.
- \[01:45\] Keep upselling once you hook them.
- \[02:00\] Use the book to liquidate your advertising costs.
- \[02:35\] Russell Brunson has a great book funnel.
- \[03:16\] Test your back-end offers before offering a book funnel.
- \[03:55\] [Scribe](https://scribewriting.com/) is a company that helps people create and publish books.
- \[04:26\] The book funnel works best when you’re running ads for it.
- \[04:56\] That’s it for today!
- \[05:00\] Go [here](http://marketingschool.io/stats) to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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The post [How Books Can Make You More Money (Even if You Don’t Read Them) | Ep. #869](https://marketingschool.io/how-books-can-make-you-more-money-even-if-you-dont-read-them-ep-869/) appeared first on [Marketing School Podcast](https://marketingschool.io/).