# Google’s AMP Is Killing Your Revenue \| Ep\. \#491

**URL:** https://www.singlegrain.com/episodes/marketing-school/googles-amp-is-killing-your-revenue-ep-491/  
**Published:** 2017-12-04  
**Updated:** 2017-12-19  
**Author:** Selena Templeton  
**Summary:** In episode \#491, Eric and Neil explain the purpose of Google’s AMP and why it may be killing your revenue\. If you are an e\-commerce business, this episode should be\.\.\.  

---

In episode #491, Eric and Neil explain the purpose of Google’s AMP and why it may be killing your revenue. If you are an e-commerce business, this episode should be of particular interest to you. Tune in to discover how AMP is hurting your business.

**Time-Stamped Show Notes:**

- \[00:27\] Today’s Topic: _Google’s AMP Is Killing Your Revenue_
- \[00:35\] Explaining the purpose of [Google’s AMP](https://www.ampproject.org/).
- \[01:13\] When stripping down sites for mobile access, it strips away ads to get the sites to load more quickly.
- \[01:30\] Reasons why certain countries have different rates of search traffic.
- \[02:30\] Why your revenue will tank in spite of search traffic increases.
- \[03:13\] Even though Google says they are adding tools for publishers, take it with a grain of salt.
- \[03:35\] If you are an e-commerce business, it can be detrimental to use AMP.
- \[03:48\] That’s it for today!
- \[03:50\] [Marketing School](http://marketingschool.io/) is giving away a 90-day free trial to [Crazy Egg](https://www.crazyegg.com/), which is a visual heat-mapping tool.
    - \[03:55\] Go to [SingleGrain.com/giveaway](http://singlegrain.com/giveaway) to get your free copy. You can also learn how to win a one-year subscription to [Crazy Egg](https://www.crazyegg.com/).

**Leave some feedback:**

- **What should we talk about next?** Please let us know in the comments below.
- **Did you enjoy this episode?** If so, please leave a short review.

**Connect with us:**

- [NeilPatel.com](http://neilpatel.com/)
- [Quick Sprout](https://www.quicksprout.com/)
- [Growth Everywhere](https://growtheverywhere.com/)
- [Single Grain](https://www.singlegrain.com/)
- [Twitter @neilpatel](https://twitter.com/neilpatel)
- [Twitter @ericosiu](https://twitter.com/ericosiu)

The post [Google’s AMP Is Killing Your Revenue | Ep. #491](http://marketingschool.io/googles-amp-is-killing-your-revenue-ep-491/) appeared first on [Marketing School Podcast](http://marketingschool.io/).