# Eric Siu’s Personal Marketing Strategy \| Ep\. \#673

**URL:** https://www.singlegrain.com/episodes/marketing-school/eric-sius-personal-marketing-strategy-ep-673/  
**Published:** 2018-06-04  
**Author:** Selena Templeton  
**Summary:** In episode \#673, Eric describes his long and short\-term goals for Singlegrain\. Tune in to hear what makes Eric so successful\! TIME\-STAMPED SHOW NOTES: \[00:27\] Today’s Topic: Eric Siu’s Personal\.\.\.  

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In episode #673, Eric describes his long and short-term goals for Singlegrain. Tune in to hear what makes Eric so successful!

**TIME-STAMPED SHOW NOTES:**

- \[00:27\] Today’s Topic: _Eric Siu’s Personal Marketing Strategy_
- \[00:55\] Daily, Eric’s team is focused on retaining clients (services and sales).
- \[01:15\] He personally wants to remove himself from the business almost entirely.
- \[01:38\] What is working is podcasting, video, SEO, content marketing, and referrals.
- \[02:00\] Big clients may start small, but if you can build trust, you will be able to expand into a bigger account.
- \[02:35\] Podcasting is 15-20% of sales.
- \[02:45\] 0% comes from video, because they are just starting to use it.
- \[02:53\] 50-60% comes from content marketing and SEO.
- \[03:10\] Most of his money is spent on content marketing and SEO.
- \[03:18\] Eric found [ _Vivid Vision_](https://www.amazon.com/Vivid-Vision-Remarkable-Aligning-Business/dp/161961877X) really helpful when planning long-term goals.
- \[03:32\] Eric’s long-term goal is to have Singlegrain be self-sustaining.
- \[03:45\] People tend to poach great marketing talent. He wants to build-on flexibility, so they always feel engaged and challenged, so he won’t lose them.
- \[04:29\] If he could go back and change his initial approach, he would only focus on one area of marketing.
- \[04:42\] In the beginning, he wishes they didn’t switch from tactic to tactic too quickly.
- \[05:16\] Patience is key!
- \[05:23\] Eric’s long-term vision is to have buy and grow many different businesses.
- \[05:55\] That’s all for today!
- \[06:00\] Go to [Singlegrain.com/Giveway](https://www.singlegrain.com/giveaway) for a special marketing tool giveaway!

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