# Don’t Overthink Shit \| Ep\. \#631

**URL:** https://www.singlegrain.com/episodes/marketing-school/dont-overthink-shit-ep-631/  
**Published:** 2018-04-23  
**Author:** Selena Templeton  
**Summary:** In episode \#631, Eric and Neil discuss why it’s important to not overthink shit\. Tune in to hear why overthinking could be ruining your business\. TIME\-STAMPED SHOW NOTES: \[00:27\] Today’s\.\.\.  

---

In episode #631, Eric and Neil discuss why it’s important to not overthink shit. Tune in to hear why overthinking could be ruining your business.

**TIME-STAMPED SHOW NOTES:**

- \[00:27\] Today’s Topic: _Don’t Overthink Shit_
- \[00:34\] Everyone loves to come up with complex funnels.
- \[00:48\] When you make it complex, stuff is more likely to break down.
- \[01:12\] Start simple, then expand.
- \[01:22\] When Eric started, his channel was SEO. They wrote content and did a lot of guest posting.
- \[01:43\] They tried a complex marketing funnel, but it didn’t work.
- \[01:55\] They also were podcasting at the same time and then layered in content marketing once they got the hang of everything.
- \[02:27\] Just focus on the things that you are good at.
- \[02:40\] Don’t take on too much and you can layer things in later.
- \[03:14\] Why build a crazy marketing/sales funnel, when you haven’t tried a simple one in order to see if it would even work?
- \[03:50\] The boring growth is often the most sustainable growth.
- \[05:06\] Wait until the next marketing method has been effective and monetized by others, then jump on the bandwagon. You don’t have to be the first!
- \[05:33\] That’s all for today!
- \[05:36\] Go to [Singlegrain.com/Giveway](https://www.singlegrain.com/giveaway) for a special marketing tool giveaway!

**Leave some feedback:**

- **What should we talk about next?** Please let us know in the comments below.
- **Did you enjoy this episode?** If so, please leave a short review.

**Connect with us:**

- [NeilPatel.com](http://neilpatel.com/)
- [Quick Sprout](https://www.quicksprout.com/)
- [Growth Everywhere](https://growtheverywhere.com/)
- [Single Grain](https://www.singlegrain.com/)
- [Twitter @neilpatel](https://twitter.com/neilpatel)
- [Twitter @ericosiu](https://twitter.com/ericosiu)

The post [Don’t Overthink Shit | Ep. #631](https://marketingschool.io/dont-overthink-shit-ep-631/) appeared first on [Marketing School Podcast](https://marketingschool.io/).